November 25, 2024 - December 02, 2024

Black Friday Sale

Discount 20% with promo code
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Course

Server-side GTM Basics

Course Enhanced Conversions for Google Ads

If you haven't set up enhanced conversions in Google Ads yet and don't understand why it's important or how to do it, our course is perfect for you. We’ve prepared simple and clear instructions to help you set up enhanced conversions for your project, which will allow you to track user interactions more accurately and significantly improve your ad performance. It's time to move forward!

Start Date:
01
December
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  • 500+happy studentsstudents
  • 4+video hourstime
  • 40+test taskstasks
Let's go

Who is this Course For?

  • PPC specialists

    • Who want to learn how to correctly set up enhanced conversions in Google Ads and Google Analytics.
    • Who aim to enhance their remarketing strategies based on more accurate conversion data.
    • Who use automated bidding strategies and want to gather more relevant signals for optimization.
  • Marketers

    • Who want to obtain more accurate data on user behavior and enhance the effectiveness of advertising campaigns through better conversion tracking.
    • Who strive to optimize strategies based on precise data and understand how to use enhanced conversions to improve campaign results and increase profits.
    • Who are familiar with Google Ads, Google Analytics 4, and Google Tag Manager but have yet to master enhanced conversion setup.
  • Analysts

    • Who work with GTM and want to learn how to set up enhanced conversions to collect more precise data on user actions.
    • Who need to integrate enhanced conversion data into advertising systems to improve campaign profitability.
    • Who want to understand how enhanced conversion setup can impact the accuracy of reports and the performance of Google Ads campaigns.
study

Learning Experience

  • 01

    VIDEO LECTURES

    5 lectures divided into short videos. You’ll have lifetime access to the course materials and any UPDATES.

  • 02

    TEST ASSIGNMENTS

    40+ homework tasks for self-assessment of theoretical knowledge.

  • 03

    KNOWLEDGE CHECK

    Final testing to ensure that you’ve properly absorbed the course material and understood everything correctly ;)

programs

Course Syllabus

  • Module 1.

    Enhanced Conversions

    What You Will Learn
    • What enhanced conversion tracking is
    • Customer data and data protection
    • Types of enhanced conversion tracking and setup options
    What You Will Achieve

    You will learn all the theoretical aspects of enhanced conversion tracking and be ready to move on to practical knowledge about setup.

    What You Will Learn
    • Setting up enhanced conversion tracking on your website for Google Ads
    • Setting up enhanced conversion tracking on your website using Tag Manager
    What You Will Achieve

    You will understand the best use cases for this type of tracking, learn how to set up enhanced conversion tracking in the ad interface and GTM, and become familiar with the GTM User-provided data variable.

    What You Will Learn
    • Setting up enhanced conversion tracking for leads in Google Ads
    • Setting up enhanced conversion tracking for leads using Tag Manager
    • Importing conversions into the ad interface using Google Sheets and BigQuery
    What You Will Achieve

    You will gain a detailed understanding of how enhanced conversion tracking for leads improves ad performance, learn how to configure it, and become familiar with methods for importing lead conversion data into Google Ads.

    What You Will Learn
    • Setting up Enhanced Conversion Tracking for Google Analytics 4 in GTM and the Analytics Interface
    • Tips and warnings related to enabling this feature
    What You Will Achieve

    You will be able to set up enhanced tracking for Google Analytics 4, verify data transmission using developer tools, and be well-acquainted with the current limitations of enhanced conversion tracking for GA4.

    What You Will Learn
    • We will explore practically different methods for collecting and transferring user personal data using GTM, specifically: - Using Data Layer; - EventListeners; - CSS selectors and custom JavaScript variables DOM element variables; - Reading data from local storage, session storage, and cookies; - Collecting data from global JavaScript variables
    What You Will Achieve

    You will master various methods for collecting user personal data on a website using Google Tag Manager and learn how to gather the required data with Google Tags.

how much?

Course Fee

Your Ticket to the World of AnalyticsYouTodayProAnalytics.Price:Duration:$100Self-PacedYour Ticket to the World of AnalyticsYouTodayProAnalytics.Price:Duration:$100Self-Paced
value

What You Will Gain

  • 4+

    hours of video content on the platform, divided into short clips and conveniently structured for easy reference when tackling specific tasks.

  • 40+

    test assignments on the platform to help reinforce theoretical knowledge and develop web analytics skills with real-world examples.

  • 10

    final tests to ensure that you’ve carefully absorbed the material and understand which type of enhanced conversions is best suited for different business types.

  • time to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.

  • access to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.

  • access to all materials, which will allow you not only to repeat the material you have learned, but also to get access to updates and additional content.

author

Eugenia Maksimova

  • Practicing advertising specialist

  • A student at PROANALYTICS.ACADEMY since 2021

  • Works with tools such as Google Ads, Google Tag Manager, Google Analytics 4, Meta Ads, and Microsoft Ads.

Partners

We are trusted by

poehalisnami
agromat
vector
dpDevPro
medianAds
instytutum
boosta
foxtrot
hacken
star
brabrabra
publicisGroupe
Epom
Portmone
Servier
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