A super-practical course where the tasks are as close as possible to the reality of today's analytics. We've been practicing ourselves, so we know :) You will definitely not be bored in this course - GA4, GTM, BigQuery, and Power BI will take care of it.
Spots remaining: 4 of 12
15 lectures grouped into 3 blocks. You will have access to the course materials, as well as UPDATES, forever.
More than 50 tasks for self-testing after watching videos.
30+ homework assignments on test sites that will allow you to consolidate your knowledge in practice. I check these tasks personally and provide individual feedback on each of them.
10 webinars that last until you have no more questions.
Your opportunity to showcase what you've learned during the course with your own project and get personalized feedback.*If you don't have your own website, you'll be offered an alternative.
Yes. The course starts with the fundamentals: during the first two weeks, you’ll learn how web analytics systems work, get familiar with Google Analytics 4, and learn how to configure its basic settings. You’ll then gradually move on to more advanced tasks, including working with events, analyzing different types of websites, and using SQL, BigQuery, and Power BI.
The course is intensive and includes plenty of practical work, so you should be prepared to watch the lessons and complete assignments regularly.
No. All the web analytics topics you need are covered during the course. You’ll start with basic GA4 setup and simple event tracking in GTM, write your first SQL query, get familiar with BigQuery, and gradually build your own reports in Power BI.
If you already use some of these tools, the course will help you consolidate your knowledge and tackle more advanced analytics tasks.
You’ll work with Google Analytics 4, Google Tag Manager, BigQuery, SQL, and Power BI. More importantly, you’ll learn to use them together as parts of a single system for collecting, analyzing, and visualizing data.
Since the course focuses primarily on working with and analyzing data, GTM is covered through selected practical tasks. For a comprehensive exploration of GTM’s capabilities, we recommend the PRO GTM course.
The course runs for 10 weeks and includes 15 lessons with instructional videos and practical assignments. After watching the materials, you’ll complete exercises on the platform, work through real analytics cases as part of your homework, and receive individual feedback from the instructor. We’ll also meet every week for a live Q&A webinar.
The 10 weeks are divided as follows:
Yes, but keep in mind that PRO ANALYTICS is an intensive, practical course. In addition to watching the video lessons, you’ll need to complete assignments and work with the tools independently. We recommend setting aside regular study time throughout the 10 weeks.
Based on student feedback, completing the full course takes approximately 100–200 hours, depending on your starting knowledge and skills. That’s around 10–20 hours you’ll need to dedicate each week.
No. Practical assignments use test websites and real websites provided for training, and you’ll receive the access you need. You can use your own project for the final assessment, but if you don’t have one, we’ll offer you an alternative.
The instructor personally reviews the practical assignments. You’ll receive individual feedback on each submission to help you understand both the correct answer and the reasoning behind it.
If you don’t get an assignment right on your first attempt, you’ll receive a hint and have the opportunity to submit it again.
After completing the course, you’ll be able to:
Yes, of course. How else can you tell whether you’ve mastered the material? ;) The assessment gives you an opportunity to apply what you’ve learned to your own project and receive personalized feedback. If you don’t have your own website or project, we’ll offer you an alternative.
We can’t predict the future, so we guarantee access to the PRO ANALYTICS materials for at least one year. In practice, all our students currently have access to the course and all its updates, including those who joined the very first cohort back in 2021. This means you’ll be able to revisit the lessons after completing the course and receive access to future updates and additional course materials.
GA4 Basics is our introductory course for learning Google Analytics 4 independently. Its purpose is to give marketing professionals, including marketers, PPC specialists, and SEO specialists, the GA4 knowledge they need for their day-to-day work.
PRO ANALYTICS goes further and covers a much broader range of tools: GA4, GTM, BigQuery, SQL, and Power BI.
PRO ANALYTICS also follows a cohort-based format and includes more practical assignments, individual assignment reviews, live sessions with the instructor, and a final exam.
Yes, installment payments are available for PRO ANALYTICS. If you’d prefer to split the course fee into several payments, fill out the form on the website and let us know. We’ll get in touch, explain the available payment options, and answer any questions you have.
Yes, of course. Send us your company’s billing details, and we’ll prepare an invoice.
Yes. We offer corporate training tailored to your company’s needs. Fill out the form on this page or in the corporate training section, and we’ll discuss your requirements in more detail.
I recently completed the three-month course by ProAnalytics. It completely changed the way I understand working with GA4 and gave me a solid foundation in Google BigQuery and Power BI. It was one of the most challenging, but at the same time one of the most valuable courses I’ve ever taken. It’s
From my experience, this is the best course I’ve taken, both in terms of how the material is presented and the instructor’s attitude toward the course. You can really tell that the goal isn’t just to sell the course, but to actually teach people. The information is so concentrated that I didn’t e
I definitely recommend this course 🔥👌 🔥 I liked that this course is nothing like Udemy courses where 90% of the content is just filler. I watched the videos and reviewed the materials more than once, and I even took notes like I used to at university :) The homework assignments are close to
After watching this lecture, you will learn the basics of web analytics, find out what are the nuances of data collection in analytics systems, what factors affect the accuracy of data in GA4, and most importantly, understand why data alone is meaningless.
You'll learn how to customize Google Analytics 4 to meet your needs. You will familiarize yourself with the interface and understand important concepts such as parameters and metrics.
You will get detailed insights into the target audience of your website, learn how GA4 receives data on the age, gender, operating system, and browser of your website visitors. You will get acquainted with the main indicators in the reports and understand why the data on the number of sessions in different analytics systems may differ.
You will understand how GA4 determines the traffic source and how to work with UTM tags. You will study traffic source reports in detail and learn the difference between User Acquisition and Traffic Acquisition reports. You will also understand which attribution models are used in standard GA4 reports and which are used in the Advertising block.
You will be able to understand what events are and how to transfer them to Google Analytics 4. You will learn about the parameters that can be added to events to get more information. You will also understand the essence of conversions and learn how to set them up. And as a bonus, you'll learn about virtual events that can be used to track non-standard actions on your website.
You will understand what a landing page is, what its main task is, and what are the most important indicators in landing page analytics. You will understand why the Research block in Google Analytics 4 is your main tool. You will learn how to draw conclusions based on scrolling data and how to analyze the necessity of certain elements on the landing page.
You will learn what are the main indicators used to analyze information resources and why the standard engagement rate is not the best solution when analyzing information resources. You will get acquainted with the technique of cohort analysis and understand why it is important to evaluate the return of users to the site.
You will master all the nuances of setting up analytics for online stores. You will learn how regular events differ from Ecommerce events and how to understand at what stage of the checkout process users fall off. You will get acquainted with standard reports from the Monetization block and learn how to build custom ones in the Research block.
You will understand the main indicators used in analyzing the effectiveness of SaaS marketing and what nuances of SaaS analytics should be taken into account at the stage of data collection setup. You will understand when to use the Cohort Analysis methodology and when to use the Total User Value methodology, and how these methods work.
You will fully master the functionality of customizing the GA4 interface, even the main page. You will learn how to create events based on audiences and understand when the event modification functionality can be useful.
You will understand why it is important to be able to work with raw data and how to set up data export from GA4 to BigQuery. You will understand what SQL is for and write your first SQL query. Moreover, you will learn why the data in GA4 and BigQuery may not match.
You'll learn how to prepare data for building reports and understand why it doesn't need to be aggregated before visualization in Power BI. You'll learn the difference between View and Table in BigQuery and build your first Power BI dashboard that will describe user interaction with the site in detail.
You will learn to independently build a report on various cohorts in Power BI. You will learn what data you need to prepare for building a report and how to effectively analyze reports to obtain reliable conclusions.
You will be able to segment users yourself, using different segmentation methods. You will learn which main user segments are identified during RFM analysis and how to determine the number of segments. You will build your own RFM report in Power BI and learn the techniques of analysis and work with the report.
You will build a full-fledged dashboard of end-to-end analytics in Power BI, combining data on real purchases from CRM with data on spending on advertising campaigns in Google Ads. In advance, you will learn the nuances of data preparation for end-to-end analytics, what issues need to be resolved with the business, and what tasks the built report will help you solve.
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
Put your new skills into practice in your final project. Create reports in GA4 and a Power BI dashboard for your company. Explain what the data tells you and recommend decisions based on your findings.
Fill out the form, and we’ll get in touch to answer all your questions.
10 weeks of hands-on practice, personalized feedback, and real-world tasks
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