If you haven't set up enhanced conversions in Google Ads yet and don't understand why it's important or how to do it, our course is perfect for you.
We’ve prepared simple and clear instructions to help you set up enhanced conversions for your project, which will allow you to track user interactions more accurately and significantly improve your ad performance.
It's time to move forward!
Who want to learn how to correctly set up enhanced conversions in Google Ads and Google Analytics.
Who aim to enhance their remarketing strategies based on more accurate conversion data.
Who use automated bidding strategies and want to gather more relevant signals for optimization.
Marketers
Who want to obtain more accurate data on user behavior and enhance the effectiveness of advertising campaigns through better conversion tracking.
Who strive to optimize strategies based on precise data and understand how to use enhanced conversions to improve campaign results and increase profits.
Who are familiar with Google Ads, Google Analytics 4, and Google Tag Manager but have yet to master enhanced conversion setup.
Analysts
Who work with GTM and want to learn how to set up enhanced conversions to collect more precise data on user actions.
Who need to integrate enhanced conversion data into advertising systems to improve campaign profitability.
Who want to understand how enhanced conversion setup can impact the accuracy of reports and the performance of Google Ads campaigns.
study
Learning Experience
01
VIDEO LECTURES
5 lectures divided into short videos. You’ll have lifetime access to the course materials and any UPDATES.
ДВ
02
TEST ASSIGNMENTS
40+ homework tasks for self-assessment of theoretical knowledge.
03
KNOWLEDGE CHECK
Final testing to ensure that you’ve properly absorbed the course material and understood everything correctly ;)
programs
Course Syllabus
Module 1.
Enhanced Conversions
What You Will Learn
What enhanced conversion tracking is
Customer data and data protection
Types of enhanced conversion tracking and setup options
What You Will Achieve
You will learn all the theoretical aspects of enhanced conversion tracking and be ready to move on to practical knowledge about setup.
What You Will Learn
Setting up enhanced conversion tracking on your website for Google Ads
Setting up enhanced conversion tracking on your website using Tag Manager
What You Will Achieve
You will understand the best use cases for this type of tracking, learn how to set up enhanced conversion tracking in the ad interface and GTM, and become familiar with the GTM User-provided data variable.
What You Will Learn
Setting up enhanced conversion tracking for leads in Google Ads
Setting up enhanced conversion tracking for leads using Tag Manager
Importing conversions into the ad interface using Google Sheets and BigQuery
What You Will Achieve
You will gain a detailed understanding of how enhanced conversion tracking for leads improves ad performance, learn how to configure it, and become familiar with methods for importing lead conversion data into Google Ads.
What You Will Learn
Setting up Enhanced Conversion Tracking for Google Analytics 4 in GTM and the Analytics Interface
Tips and warnings related to enabling this feature
What You Will Achieve
You will be able to set up enhanced tracking for Google Analytics 4, verify data transmission using developer tools, and be well-acquainted with the current limitations of enhanced conversion tracking for GA4.
What You Will Learn
We will explore practically different methods for collecting and transferring user personal data using GTM, specifically: - Using Data Layer; - EventListeners; - CSS selectors and custom JavaScript variables DOM element variables; - Reading data from local storage, session storage, and cookies; - Collecting data from global JavaScript variables
What You Will Achieve
You will master various methods for collecting user personal data on a website using Google Tag Manager and learn how to gather the required data with Google Tags.
how much?
Course Fee
value
What You Will Gain
4+
hours of video content on the platform, divided into short clips and conveniently structured for easy reference when tackling specific tasks.
ОК
40+
test assignments on the platform to help reinforce theoretical knowledge and develop web analytics skills with real-world examples.
10
final tests to ensure that you’ve carefully absorbed the material and understand which type of enhanced conversions is best suited for different business types.
∞
time to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.
ВГ
∞
access to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
1
year of access to all materials, which will allow you not only to repeat the material you have learned, but also to get access to updates and additional content.
reviews
Reviews
Diana Vishnyakova
March 26th, 2025
I just never got around to writing my review of the Enhanced Conversions for Google Ads course.
And finally, I want to share my impressions
I joined the course just to support Eugenia Maksymova, since I’ve been working with Enhanced Conversions for a while already.
But from the very first minut
Anastasia Shapovalova
April 1th, 2025
The course turned out to be incredibly cool and well-structured.
During the learning process, I received even more information than I expected.
Zhenia always finds answers to the most complex questions, and what’s especially nice — she’s willing to help even after the course is over.
Oksana Kadochnikova
April 3th, 2025
Eugenia's course on setting up enhanced conversions is thorough, excellent, and well-structured. Her style is especially appealing – clarity and precision in every word. You immediately sense that she has dug through massive layers of valuable information and now shares it with us in a truly product
No worries, it happens! If you're stuck or have questions about our courses, just let us know. We're here to help you find the perfect course that suits you and your future goals.
@eugeniamaksimova
/maksimova.eugenia
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