Who is this Course For?
PPC specialists
- Who want to learn how to correctly set up enhanced conversions in Google Ads and Google Analytics.
- Who aim to enhance their remarketing strategies based on more accurate conversion data.
- Who use automated bidding strategies and want to gather more relevant signals for optimization.
Marketers
- Who want to obtain more accurate data on user behavior and enhance the effectiveness of advertising campaigns through better conversion tracking.
- Who strive to optimize strategies based on precise data and understand how to use enhanced conversions to improve campaign results and increase profits.
- Who are familiar with Google Ads, Google Analytics 4, and Google Tag Manager but have yet to master enhanced conversion setup.
Analysts
- Who work with GTM and want to learn how to set up enhanced conversions to collect more precise data on user actions.
- Who need to integrate enhanced conversion data into advertising systems to improve campaign profitability.
- Who want to understand how enhanced conversion setup can impact the accuracy of reports and the performance of Google Ads campaigns.
Learning Experience
- 01
VIDEO LECTURES
5 lectures divided into short videos. You’ll have lifetime access to the course materials and any UPDATES.
- 02
TEST ASSIGNMENTS
40+ homework tasks for self-assessment of theoretical knowledge.
- 03
KNOWLEDGE CHECK
Final testing to ensure that you’ve properly absorbed the course material and understood everything correctly ;)
Course Syllabus
- Module 1.
Enhanced Conversions
What You Will Learn- What enhanced conversion tracking is
- Customer data and data protection
- Types of enhanced conversion tracking and setup options
What You Will AchieveYou will learn all the theoretical aspects of enhanced conversion tracking and be ready to move on to practical knowledge about setup.
What You Will Learn- Setting up enhanced conversion tracking on your website for Google Ads
- Setting up enhanced conversion tracking on your website using Tag Manager
What You Will AchieveYou will understand the best use cases for this type of tracking, learn how to set up enhanced conversion tracking in the ad interface and GTM, and become familiar with the GTM User-provided data variable.
What You Will Learn- Setting up enhanced conversion tracking for leads in Google Ads
- Setting up enhanced conversion tracking for leads using Tag Manager
- Importing conversions into the ad interface using Google Sheets and BigQuery
What You Will AchieveYou will gain a detailed understanding of how enhanced conversion tracking for leads improves ad performance, learn how to configure it, and become familiar with methods for importing lead conversion data into Google Ads.
What You Will Learn- Setting up Enhanced Conversion Tracking for Google Analytics 4 in GTM and the Analytics Interface
- Tips and warnings related to enabling this feature
What You Will AchieveYou will be able to set up enhanced tracking for Google Analytics 4, verify data transmission using developer tools, and be well-acquainted with the current limitations of enhanced conversion tracking for GA4.
What You Will Learn- We will explore practically different methods for collecting and transferring user personal data using GTM, specifically: - Using Data Layer; - EventListeners; - CSS selectors and custom JavaScript variables DOM element variables; - Reading data from local storage, session storage, and cookies; - Collecting data from global JavaScript variables
What You Will AchieveYou will master various methods for collecting user personal data on a website using Google Tag Manager and learn how to gather the required data with Google Tags.
Course Fee
What You Will Gain
- 4+
hours of video content on the platform, divided into short clips and conveniently structured for easy reference when tackling specific tasks.
- 40+
test assignments on the platform to help reinforce theoretical knowledge and develop web analytics skills with real-world examples.
- 10
final tests to ensure that you’ve carefully absorbed the material and understand which type of enhanced conversions is best suited for different business types.
- ∞
time to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.
- ∞
access to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
- ∞
access to all materials, which will allow you not only to repeat the material you have learned, but also to get access to updates and additional content.
Eugenia Maksimova
@eugeniamaksimova
maksimova.eugeniaWe are trusted by
No worries, it happens! If you're stuck or have questions about our courses, just let us know. We're here to help you find the perfect course that suits you and your future goals.