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Who it’s for
FOR MARKETERS AND PPC SPECIALISTS
- Who want ads to work better and cookies to live longer
- Who understand that website loading speed directly affects the conversion rate and want to improve it
- Those who want to control what personal data is collected by advertising systems
FOR WEB ANALYSTS
- Who want to improve the quality of tracking by using First-party cookies
- Those who want to learn how to reduce the impact of marketing and analytical codes on website loading speed
- Those who want to learn advanced techniques for collecting information about user interaction with the site
FOR FREELANCERS
- Who realize that an hourly rate of $40-70 is what they need. That's how much is offered for setting up Server-Side GTM on Upwork
- Who want to develop their customers with advanced data collection methods
- Those who have already signed up for Server-Side GTM setup, but still don't know how to do it because YouTube manuals don't help
Learning format
- 01
VIDEO LECTURES
6 lectures in video and screenshot format. You will have access to the course materials and updates for 2 years.
- 02
TEST TASKS
More than 25 test tasks for self-testing your theoretical knowledge.
- 03
FINAL TESTING
20 test tasks that will allow you to make sure that you have understood all the material correctly and have fully mastered it.
- 04
CERTIFICATE
After completing at least 60% of the course, you receive a certificate of completion, which you can add to your CV or LinkedIn profile.
Course curriculum
Lecture 1. Introduction to Server-Side GTMfree video
- What is Server-Side GTM?
- Who needs a Server-Side GTM
- Advantages of Server-Side GTM
- Principles of work
- Disadvantages of Server-Side GTM
- Getting to know the interface
You will get a deep understanding of what Server-Side GTM is, how it differs from regular GTM, and how you can use this technology in your project. You will also learn the basic principles of its operation.
Lecture 2. Deployment on a server and your own subdomainfree video
- Deploying GTM SS based on Cloud Run
- Deploying GTM SS based on the App Engine
- Terms of reference for deploying GTM SS on your own server
- Additional material: Deploying GTM SS on your own server
After watching the lecture, you will understand in detail the different ways to deploy a server-based tag manager both on Google Cloud Platform and on your own server.
Lecture 3. Data transfer to Google Analytics 4
- Sending data to GTM SS
- Getting to know the client
- Data sending to GA4
- Principles of work of clients
- Built-in variables in the server side
- User identification when working with Server-Side GTM
- Migration from a user ID in a browser
You will understand why the client is one of the main entities of the server GTM. And data transfer to GA4 is complicated only in theory, but in practice it takes less than 10 minutes
Lecture 4. Sending data to Facebookfree video
- Basic setup of Facebook sharing in SS GTM
- How to live without Facebook JS library on your website
- Sending user data to Facebook
- What are fbp and fbc cookies
- Checking the quality of Facebook data
You will understand how to set up data transfer to Facebook so that the data is collected correctly and the site loading speed is not affected
Lecture 5. Sending data to Google Ads
- What is Conversion Linker
- Sending conversions to Google Ads from server-side GTM
- Setting up remarketing in Google Ads in the server GTM
You will understand how data transfer to Google Ads works and why 302 response is sometimes good too
Lecture 6. Advanced GTM Server Side settings
- Connecting the GTM library from your own subdomain
- Custom client for GTM
- Setting up cross-domain tracking in the Google Tag Manager server
- Transformations in server-side GTM
You will learn how to learn how to load GTM even if the visitor has an ad blocker. And some other features of working with GTM Server-Side
Everything you need to get started with server-side GTM
What’s included
- 7 lectures across 2 blocks
- 25+ knowledge checks
- data delivery to GA4, Google Ads, and Meta
- ∞ time to complete the course
- certificate of completion
- access to an alumni community
- access to all materials
- access to updates and additional content
Reviews
I took part in the GTM Server-Side course. The complex structure and information were presented in a simple way, with examples and discussions with colleagues built into the training format. Essentially, after the course you’ll not only be able to set up Server-Side GTM and understand the princip
I completed the Server-Side course. For me, this was a very complex and time-consuming topic, and I didn’t want to figure it out on my own. Beyond Google’s documentation and Simo’s articles, there wasn’t much practical information available. Maks did the hardest part: he tested and verified every
The "Server-side GTM Basics" course. I completed the entire course in four evenings. I’d compare it to discovering a series like Game of Thrones or Breaking Bad in the middle of season three — and then binge-watching all the seasons in four nights. Super interesting and engaging! Watched it all i
@makshapchuk
/maks.hapchuk
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
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