Who is this Course For?
FOR MARKETERS
- Who were well versed in GA Universal but still not used to working with GA4.
- Who want to finally understand the difference between User Acquisition and Traffic Acquisition reports, and start confidently using all the functionality of basic reports in GA4
- Who are not satisfied with basic reports and want to understand how to use the functionality of the Research block to improve website conversion
FOR BUSINESS OWNERS
- Who want to evaluate the effectiveness of their website based on actual data, not just words
- Who understand that a website is the main platform for selling on the Internet and want to find ways to improve it
- Who want to learn how to control their marketing and advertising contractors
FOR PPC SPECIALISTS
- Who want to properly customize any conversions in GA4
- For whom it is important to learn how to collect extended audiences for remarketing.
- For whom it is important to evaluate advertising campaigns not only based on clicks and impressions, but also on how engaged users interact with the site
Learning Experience
- 01
VIDEO LECTURES
10 lectures grouped into 2 blocks. You will have access to the course materials, as well as UPDATES, forever.
- 02
TEST TASKS
More than 40 test tasks for self-testing theoretical knowledge.
- 03
PRACTICAL TASKS
20+ homework assignments on a Google Analytics 4 test account that will allow you to consolidate your knowledge not only in theory but also gain practical experience.
Course Syllabus
- Module 1.
Basic Google Analytics reports 4. Event tracking
What You Will Learn- How the training will take place
- Course program
- What is GA4. How it works
What You Will AchieveYou will learn about the training plan and all the details of the course process. In addition, you will understand what Google Analytics 4 is and how this system works.
What You Will Learn- Overview of the interface
- Tracking restrictions in GA4
- Areas of work with GA4
- Differences between GA4 and Universal Analytics
Watch FreeWhat You Will AchieveAfter watching the lecture, you will understand the GA4 interface in detail and learn what tasks Google Analytics is suitable for and what tasks it is not. You will also understand the limitations of GA data and how to work with it.
What You Will Learn- Account and resource registration
- What is a data stream
- Installing the code on the website via GTM
- Setup assistant
- Setting up a stream
- Setting up a resource
- Standard events and advanced statistics
What You Will AchieveYou will learn how to install the Google Analytics code on your website using GTM and make basic settings for the resource. You will also learn what events are tracked by default in Google Analytics and how they work.
What You Will Learn- Events in GA4
- Event tracking with GTM. Tracking of clicks. Tracking forms. Scrolling tracking
- Tracking events through the ToR for the developer
- Creating events in GA4
- Setting up conversions
- Creating audiences
- Maintaining event documentation
Watch FreeWhat You Will AchieveYou will be able to set up events, conversions, and audiences in GA4. You will learn how to track important user actions on the website using GTM, including clicks on various buttons and links, page scrolling, and form submissions.
What You Will Learn- Familiarity with standard reports
- Key indicators of GA4
- Familiarity with demographic reports
- Analyze data to determine your audience
What You Will AchieveAfter watching this lecture, you will learn what the main metrics are in Google Analytics and what standard reports you can find them in. You will be able to analyze the audience based on the data from demographic reports.
- Module 2.
Analysis of traffic sources. Analytics for different types of resources
What You Will Learn- What are traffic sources. What are they
- UTM labels
- User acquisition vs. traffic acquisition
- Report on the effectiveness of advertising campaigns in Google Ads
- Multi-channel sequences and attribution models in GA4
- Analysis of the effectiveness of advertising campaigns
What You Will AchieveYou will understand what traffic sources are, what algorithm Google Analytics uses to determine them, as well as how reports on traffic sources work. You will learn to analyze data in terms of traffic sources and advertising campaigns.
What You Will Learn- Landing Page Report
- Pages and screens report
- Events and Conversions reports
- User purchase journey report
- Comparison in GA4
What You Will AchieveYou will learn techniques that will allow you to analyze the behavior of users on the site: how they move around the site, which pages and screens they view, at what stages they leave the site.
What You Will Learn- What is a research unit
- Familiarization with the research interface
- Introduction to the basic techniques
- Examples of work with the technique Free form
- Examples of working with the Sequence Analysis technique
- Examples of working with the Path Analysis technique
- Examples of working with the Cohort Analysis technique
What You Will AchieveYou'll get a detailed look at GA4's custom research functionality and the analysis capabilities it opens up, from building any kind of funnel to cohort analysis.
What You Will Learn- What indicators are important for different types of websites
- How to understand which events need to be customized on a particular type of website
- Writing SoW for Ecommerce in GA4
- Setting up Ecommerce events through GTM
- Ecommerce data analysis
Watch FreeWhat You Will AchieveYou will be able to write a technical task for the placement of Ecommerce codes on your own. You will also learn how to check it after its implementation by a developer and make the necessary settings in GTM. Additionally, you will learn what data needs to be collected and analyzed for other types of websites, such as information resources, landing pages, SAAS solutions, and service websites.
What You Will Learn- Report customization and report library in GA4
- Briefly about advanced functionality: Importing data on expenses from advertising systems, Transferring data to GA4 using the Measurement Protocol, Setting User-ID, What is BigQuery. What you need to configure GA4 communication with BigQuery.
What You Will AchieveAfter the final lecture, you will learn how to customize reports and the GA4 resource in general to your needs using the report library. In addition, you will understand what advanced features exist in Google Analytics, and where to go next if the built-in functionality is not enough.
Course Fee
What You Will Gain
- 10+
hours of video materials on the platform are divided into short videos and conveniently structured to allow you to quickly return to them when solving specific tasks.
- 40+
test tasks on the platform that will help you consolidate your theoretical knowledge and develop your web analytics skills using real-life examples.
- 20+
tasks on a Google test demo account where you have to build a report or find an answer while working with data.
- ∞
time to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.
- ∞
аccess to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
- ∞
access to all materials, which will allow you not only to repeat the material you have learned, but also to access updates and additional content.
Reviews
Курс "GA4 Basics" дуже змістовний та класно структурований. Все доступно та зрозуміло, максимум інформації за адекватні гроші. Це база перед тим, як читати справку ГА.
Можна багато чого сказати, курс важливий, курс потрібен, курс необхідний, і т.д. Але для мене цей курс особливий, це не зовсім курс, де все гладко, і вже дуже все райдужно. У процесі курсу, під час розбору онлайн реальних проєктів і прикладів, ти бачиш, з чим може зіткнутися будь-який фахівець, нав
Проходив курс із GA4. Цікаво, складно. Мені здалося, що курс більше спрямований на аналітиків, хто робить налаштування руками, але не на тих, хто аналізує інформацію. Потрібно більше в цьому ключі. Дякую!
Maks Hapchuk
@maksgapchuk
/maks.hapchukWe are trusted by
Take a test drive of our course right now - watch free review webinars with a mentor.
I Want to Try
No worries, it happens! If you're stuck or have questions about our courses, just let us know. We're here to help you find the perfect course that suits you and your future goals.