Identifying Traffic Sources Using Raw GA4 Data in BigQuery
It's no secret that the Traffic acquisition report is one of the most popular in GA4. If you've tried to build it from raw GA4 export data to Google BigQuery, you know that there are many ways to do it, and even more nuances to consider. It's time to deal with it all.
- 100+
happy students
- 1.5+
video hours
- ∞
access to materials