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Server-side GTM Basics

Space For learningAnalytics

We believe that you can learn analytics only with a practical approach. Our mission is to create a comfortable place and community, where we learn to solve real practical problems that we face in our work every day.

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Our courses

Unfortunately, just watching a webinar or YouTube video is not enough.

So if you're with us, you need to roll up your sleeves and finally take this data into your own hands. Make yourself at home!

  • Free course

    Consent & GDPR in Marketing

    A course on the theoretical and practical aspects of setting up consent in accordance with the requirements of GDPR and DMA.
    Study Free
    4+ hours of video
    Course author:

    Maks Hapchuk

    Start learning
    course
    Free course

    Consent & GDPR in Marketing

    If you’ve already heard about GDPR, DMA, or user consent on websites and want to get your settings sorted out once and for all, this course is for you. Consent is not just a banner; it’s a complex set of important configurations. You’ll learn about the specific requirements of GDPR and DMA, the role of cookies, and how to set up consent on your website to comply with regulations, avoid fines, and prevent limitations when launching advertising
    Study Free
    4+ hours of video
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    course
  • Course

    Enhanced Conversions for Google Ads

    Practical course on setting up enhanced conversions

    Course author: Eugenia Maksimova
    100$
    4+ hours of video
    Start learning
    courseSelf-Paced
    Start:Start now

    Enhanced Conversions for Google Ads

    Practical course on setting up enhanced conversions

    If you already understand that enhanced conversions are essential for effective advertising and now want to learn how to set them up, this course is for you. We’ll cover setup for both Google Ads and Google Analytics 4
    100$
    4+ hours of video
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    course
  • Course

    BigQuery for Marketing

    Practical course on working with Google BigQuery

    Course author: Maks Hapchuk
    600$
    17+ hours of video
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    courseSelf-Paced
    Start:Start now

    BigQuery for Marketing

    Practical course on working with Google BigQuery

    If the interface of GA4, Google Ads and other marketing systems has been limiting you for a long time and does NOT close your tasks, then this course is definitely for you. After passing it, you will be able to write SQL queries of any complexity, which will help you better understand your business and find the most optimal solutions for its development.
    600$
    17+ hours of video
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    course
  • Course

    Server-side GTM Basics

    Basic course on working with Server-side GTM

    Course author: Maks Hapchuk
    300$
    7+ hours of video
    Start learning
    courseSelf-Paced
    Start:Start now

    Server-side GTM Basics

    Basic course on working with Server-side GTM

    If you're worried about cookie lifespan and website loading speed, this is the place to be. With our video lectures, you'll be able to handle any configuration in GTM Server Side.
    300$
    7+ hours of video
    Start learning
    course
  • Course

    GA4 Basics

    Basic course on working with Google Analytics 4

    Course author: Maks Hapchuk
    100$
    10+ hours of video
    Start learning
    courseSelf-Paced
    Start:Start now

    GA4 Basics

    Basic course on working with Google Analytics 4

    If you still don't know whether you're going to succeed with GA4 or not, this course is for you. We did our best and structured all the basic information in practical screenshots. After completing the course, you will be able to set up GA4 in a basic way - track buttons, set up conversions and audiences, and even build custom reports. In short, welcome to the course.
    100$
    10+ hours of video
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    course
  • Course

    PRO ANALYTICS

    Practical course on web analytics

    Course author: Maks Hapchuk
    700$
    25+ hours of video
    Start learning
    course
    Start:February 03, 2025

    PRO ANALYTICS

    Practical course on web analytics

    A super-practical course where the tasks are as close as possible to the reality of today's analytics. We've been practicing ourselves, so we know :) You will definitely not be bored in this course - GA4, GTM, BigQuery, and Power BI will take care of it.
    700$
    25+ hours of video
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    course
  • Course

    PRO GTM

    A practical course on working with Google Tag Manager

    Course author: Maks Hapchuk
    500$
    30+ hours of video
    Start learning
    course
    Start:February 17, 2025

    PRO GTM

    A practical course on working with Google Tag Manager

    If you want to get the most out of this course, we recommend that you complete all practical homework assignments on time. Do not put them off until later, because their volume and complexity increase as you progress through the course!
    500$
    30+ hours of video
    Start learning
    course
reviews

Reviews

Anna Igrushina

Anna Igrushina

September 10th, 2021

Signing up for the PRO Analytics course is the best investment of time and money in the last six months, which paid off even before its end. I went to the course with work experience in GA4, GTM and building reports in Google Data Studio. I expected to receive clear action algorithms for calculatin

Natali Stoyan

Natali Stoyan

August 21th, 2023

Maxim, thank you for the basic course on Google Analytics 4. Everything is meaningful, structured, accessible and in understandable language. Without water, which is important. It's convenient to go back to the lessons when needed to step-by-step setup. I received all the information I needed. Thank

Mykyta Tymoshenko

Mykyta Tymoshenko

September 25th, 2023

Hello everyone) Finally got to the review) Oh, what can I say... it was the hardest, most intense and most fulfilling course of my life, and I've been through quite a few. But, at the same time, this course was the most structured, the most constructive and the most... the most... the most... cour

Olga Vel

Olga Vel

October 2th, 2023

If you're still afraid of site code and don't understand what all those characters mean for tracking a button or form on a site, don't know how to look under the hood of a site with Console, or troubleshoot when the Tag Assistant extension is red and GTM is not responding to all your efforts to add

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Can't decide which course to pick?

No worries, it happens! If you're stuck or have questions about our courses, just let us know. We're here to help you find the perfect course that suits you and your future goals.