Free 6 out of 20
29
September
- 100+happy students
- 25+video hours
- 30+practical tasks
Start Date:
ВГ
ВО15 lectures grouped into 3 blocks. You will have access to the course materials, as well as UPDATES, forever.
АСMore than 50 tasks for self-testing after watching videos.
ВО30+ homework assignments on test sites that will allow you to consolidate your knowledge in practice. I check these tasks personally and provide individual feedback on each of them.
ОД10 webinars that last until you have no more questions.
КК
ОКYour opportunity to showcase what you've learned during the course with your own project and get personalized feedback.*If you don't have your own website, you'll be offered an alternative.
After watching this lecture, you will learn the basics of web analytics, find out what are the nuances of data collection in analytics systems, what factors affect the accuracy of data in GA4, and most importantly, understand why data alone is meaningless.
You'll learn how to customize Google Analytics 4 to meet your needs. You will familiarize yourself with the interface and understand important concepts such as parameters and metrics.
You will get detailed insights into the target audience of your website, learn how GA4 receives data on the age, gender, operating system, and browser of your website visitors. You will get acquainted with the main indicators in the reports and understand why the data on the number of sessions in different analytics systems may differ.
You will understand how GA4 determines the traffic source and how to work with UTM tags. You will study traffic source reports in detail and learn the difference between User Acquisition and Traffic Acquisition reports. You will also understand which attribution models are used in standard GA4 reports and which are used in the Advertising block.
You will be able to understand what events are and how to transfer them to Google Analytics 4. You will learn about the parameters that can be added to events to get more information. You will also understand the essence of conversions and learn how to set them up. And as a bonus, you'll learn about virtual events that can be used to track non-standard actions on your website.
You will understand what a landing page is, what its main task is, and what are the most important indicators in landing page analytics. You will understand why the Research block in Google Analytics 4 is your main tool. You will learn how to draw conclusions based on scrolling data and how to analyze the necessity of certain elements on the landing page.
You will learn what are the main indicators used to analyze information resources and why the standard engagement rate is not the best solution when analyzing information resources. You will get acquainted with the technique of cohort analysis and understand why it is important to evaluate the return of users to the site.
You will master all the nuances of setting up analytics for online stores. You will learn how regular events differ from Ecommerce events and how to understand at what stage of the checkout process users fall off. You will get acquainted with standard reports from the Monetization block and learn how to build custom ones in the Research block.
You will understand the main indicators used in analyzing the effectiveness of SaaS marketing and what nuances of SaaS analytics should be taken into account at the stage of data collection setup. You will understand when to use the Cohort Analysis methodology and when to use the Total User Value methodology, and how these methods work.
You will fully master the functionality of customizing the GA4 interface, even the main page. You will learn how to create events based on audiences and understand when the event modification functionality can be useful.
You will understand why it is important to be able to work with raw data and how to set up data export from GA4 to BigQuery. You will understand what SQL is for and write your first SQL query. Moreover, you will learn why the data in GA4 and BigQuery may not match.
You'll learn how to prepare data for building reports and understand why it doesn't need to be aggregated before visualization in Power BI. You'll learn the difference between View and Table in BigQuery and build your first Power BI dashboard that will describe user interaction with the site in detail.
You will learn to independently build a report on various cohorts in Power BI. You will learn what data you need to prepare for building a report and how to effectively analyze reports to obtain reliable conclusions.
You will be able to segment users yourself, using different segmentation methods. You will learn which main user segments are identified during RFM analysis and how to determine the number of segments. You will build your own RFM report in Power BI and learn the techniques of analysis and work with the report.
You will build a full-fledged dashboard of end-to-end analytics in Power BI, combining data on real purchases from CRM with data on spending on advertising campaigns in Google Ads. In advance, you will learn the nuances of data preparation for end-to-end analytics, what issues need to be resolved with the business, and what tasks the built report will help you solve.
weeks of intensive training, during which you will master all aspects of web analytics and learn to apply them in real situations.
ТПtasks on the platform that will help consolidate theoretical knowledge and develop web analytics skills using real examples.
АРpractical tasks on real sites, where each task will be reviewed by a teacher, and you will receive personal feedback for each completed task. If you can't do the task the first time - you will get a hint and you can pass it again)
НСККwebinars in the format of questions and answers, where you can ask questions without restrictions, and until you have a single unanswered question.
МПaccess to an alumni community of web analytics professionals so you can continue to learn, network, and discover new ideas.
КОaccess to all materials, which will allow you not only to repeat the studied material, but also to get access to updates and additional content.
КД
I had the joy and pleasure of being among the first students of this course, and I will say that I was really very lucky in this case, because there were analysts, ppc specialists and marketers "at the desk" with me - there was someone to look up to. About the course itself: I already wrote somewh
Heard about this course from colleagues. New and old GA4 analytics have appeared. In which everything seems to be clear, but at the same time it is not at all clear what exactly this data is and in what context it is shown in this or that report. Also, I have long wanted to understand unloading and
This course is one of the few that really gives top knowledge that can already be implemented during training. The information is accessible and systematically presented, each aspect is presented in detail, which made the learning process clear, but not without the fact that you need to look for ad
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
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