If you still don't know whether you're going to succeed with GA4 or not, this course is for you. We did our best and structured all the basic information in practical screenshots. After completing the course, you will be able to set up GA4 in a basic way - track buttons, set up conversions and audiences, and even build custom reports. In short, welcome to the course.
If you want to learn how to evaluate the effectiveness of investments in marketing communications in a realistic way, not just an estimate.
If you want to understand how users interact with your site and at what stage of the funnel they are lost.
If you want to find potential growth opportunities for your business by analyzing data about your audience and their interaction with your website.
FOR WEB ANALYSTS
If you want to become more knowledgeable in using various web analytics tools, such as Google Analytics 4, BigQuery, PowerBI.
If you want to develop a web analytics strategy for your company and use data to make informed decisions.
If the interface is no longer enough for your tasks and you want to start working with raw data in BigQuery.
ВГ
FOR PPC SPECIALISTS
If you want to improve the effectiveness of your advertising campaigns through detailed data analysis and conversion measurement.
If you're tired of constantly switching between 10 ad accounts and want to collect all your data in one place.
If you want to develop your analytical skills that will help you make informed decisions in PPC marketing and increase the effectiveness of your campaigns.
ВО
study
Learning Experience
01
VIDEO LECTURES
15 lectures grouped into 3 blocks. You will have access to the course materials, as well as UPDATES, forever.
АС
02
TASKS ON THE PLATFORM
More than 50 tasks for self-testing after watching videos.
ВО
03
PRACTICAL TASKS
30+ homework assignments on test sites that will allow you to consolidate your knowledge in practice. I check these tasks personally and provide individual feedback on each of them.
ОД
04
ONLINE MEETINGS
10 webinars that last until you have no more questions.
КК
ОК
05
EXAM
Your opportunity to showcase what you've learned during the course with your own project and get personalized feedback.*If you don't have your own website, you'll be offered an alternative.
programs
Course Syllabus
Module 1.
Basic reports. Track events and conversions
What You Will Learn
What is web analytics
Differences between web analytics and analytics
How web analytics systems work
Main entities: user, session, event
Data accuracy in analytics systems
What You Will Achieve
After watching this lecture, you will learn the basics of web analytics, find out what are the nuances of data collection in analytics systems, what factors affect the accuracy of data in GA4, and most importantly, understand why data alone is meaningless.
What You Will Learn
Account registration
Installing GA4 on a website via GTM
Basic setup
Overview of the interface
Parameters and indicators - what's the difference
What You Will Achieve
You'll learn how to customize Google Analytics 4 to meet your needs. You will familiarize yourself with the interface and understand important concepts such as parameters and metrics.
What You Will Learn
Key indicators in the reports
How Google Analytics collects audience data
Demographic reports
Technical data
How to work with data
What You Will Achieve
You will get detailed insights into the target audience of your website, learn how GA4 receives data on the age, gender, operating system, and browser of your website visitors. You will get acquainted with the main indicators in the reports and understand why the data on the number of sessions in different analytics systems may differ.
What You Will Learn
Sources and channels of traffic
What are UTM tags
Working with utm-tags and url parser
Reports on traffic sources: User Acquisition vs Traffic Acquisition
Advertising reports
What You Will Achieve
You will understand how GA4 determines the traffic source and how to work with UTM tags. You will study traffic source reports in detail and learn the difference between User Acquisition and Traffic Acquisition reports. You will also understand which attribution models are used in standard GA4 reports and which are used in the Advertising block.
What You Will Learn
What are events
Sending of events
Event parameters
What are conversions
Tracking simple events via GTM
Setting up conversions
Virtual events
What You Will Achieve
You will be able to understand what events are and how to transfer them to Google Analytics 4. You will learn about the parameters that can be added to events to get more information. You will also understand the essence of conversions and learn how to set them up. And as a bonus, you'll learn about virtual events that can be used to track non-standard actions on your website.
Module 2.
Examples of settings and data management for different sites
What You Will Learn
What is a landing page? The main task of a landing page
Landing page analytics
Tracking events on the landing page
Research block in GA4
How to highlight your core audience
Analyzing scrolling
Analysis of interaction with website elements
Setting up scrolling in GTM
Creating audiences in GA4
What You Will Achieve
You will understand what a landing page is, what its main task is, and what are the most important indicators in landing page analytics. You will understand why the Research block in Google Analytics 4 is your main tool. You will learn how to draw conclusions based on scrolling data and how to analyze the necessity of certain elements on the landing page.
What You Will Learn
Basics of information resources analytics
Content metrics
Website performance
Indicators of audience engagement and retention
How to calculate the interaction rate according to your own rules
Setting up content metrics through GTM
What You Will Achieve
You will learn what are the main indicators used to analyze information resources and why the standard engagement rate is not the best solution when analyzing information resources. You will get acquainted with the technique of cohort analysis and understand why it is important to evaluate the return of users to the site.
What You Will Learn
Analytics of online stores
Writing technical specifications for Ecommerce
Setting up Ecommerce in GTM
Overview of standard Ecommerce reports
Tracking internal promotions
Study of the user traffic funnel on the site
Working with Ecommerce data
What You Will Achieve
You will master all the nuances of setting up analytics for online stores. You will learn how regular events differ from Ecommerce events and how to understand at what stage of the checkout process users fall off. You will get acquainted with standard reports from the Monetization block and learn how to build custom ones in the Research block.
What You Will Learn
Analytics for SaaS
Total user value (LTV) in Google Analytics 4
Cohort analysis
UserID settings
Tracking internal promotions
Study of the user traffic funnel on the site
Working with Ecommerce data
What You Will Achieve
You will understand the main indicators used in analyzing the effectiveness of SaaS marketing and what nuances of SaaS analytics should be taken into account at the stage of data collection setup. You will understand when to use the Cohort Analysis methodology and when to use the Total User Value methodology, and how these methods work.
What You Will Learn
Create events based on audiences
Modifying events in GA4
Edit reports
Library of reports in GA4
What You Will Achieve
You will fully master the functionality of customizing the GA4 interface, even the main page. You will learn how to create events based on audiences and understand when the event modification functionality can be useful.
Module 3.
Advanced analytics. Working with BigQuery
What You Will Learn
What is BigQuery
Introduction to BigQuery and GA4 export
SQL basics
Filtering data: WHERE statement
GROUP BY, ORDER BY
How to calculate conversion rates by traffic sources and advertising campaigns
Data mismatch in the interface and BigQuery
What You Will Achieve
You will understand why it is important to be able to work with raw data and how to set up data export from GA4 to BigQuery. You will understand what SQL is for and write your first SQL query. Moreover, you will learn why the data in GA4 and BigQuery may not match.
What You Will Learn
Events, sessions, and users in BigQuery
Sources of traffic in BigQuery
The UNNEST function. Working with event parameters in BigQuery
Introduction to Power BI
Building a report in Power BI on user interaction with the site
Setting up auto-updates for Power BI reports
What You Will Achieve
You'll learn how to prepare data for building reports and understand why it doesn't need to be aggregated before visualization in Power BI. You'll learn the difference between View and Table in BigQuery and build your first Power BI dashboard that will describe user interaction with the site in detail.
What You Will Learn
Preparation of data for building cohorts
Building dynamic cohorts by date of first purchase in Power BI
Working with cohort analysis data. We learn to read constructed reports
What You Will Achieve
You will learn to independently build a report on various cohorts in Power BI. You will learn what data you need to prepare for building a report and how to effectively analyze reports to obtain reliable conclusions.
What You Will Learn
What is RFM analysis? How it can help business
Preparation of construction data for RFM analysis
Classic RFM segmentation
User segmentation using K-Means
Clustering in Power BI
Building a report with RFM in Power BI
Work with RFM analysis data. We learn to read constructed reports
What You Will Achieve
You will be able to segment users yourself, using different segmentation methods. You will learn which main user segments are identified during RFM analysis and how to determine the number of segments. You will build your own RFM report in Power BI and learn the techniques of analysis and work with the report.
What You Will Learn
What is end-to-end analytics
What data is needed to build end-to-end analytics
Transfer of Google Ads
Writing technical specifications for data download from CRM
Building a report in Power BI
Multichannel sequences
Additional material. Import costs from Facebook Ads into BigQuery
What You Will Achieve
You will build a full-fledged dashboard of end-to-end analytics in Power BI, combining data on real purchases from CRM with data on spending on advertising campaigns in Google Ads. In advance, you will learn the nuances of data preparation for end-to-end analytics, what issues need to be resolved with the business, and what tasks the built report will help you solve.
how much?
Course Fee
Your Ticket to the World of AnalyticsYouTodayProAnalytics.Price:Duration:$70010 WEEKS
value
What You Will Gain
10+
weeks of intensive training, during which you will master all aspects of web analytics and learn to apply them in real situations.
ТП
100+
tasks on the platform that will help consolidate theoretical knowledge and develop web analytics skills using real examples.
АР
30+
practical tasks on real sites, where each task will be reviewed by a teacher, and you will receive personal feedback for each completed task. If you can't do the task the first time - you will get a hint and you can pass it again)
НС
КК
10+
webinars in the format of questions and answers, where you can ask questions without restrictions, and until you have a single unanswered question.
МП
∞
access to an alumni community of web analytics professionals so you can continue to learn, network, and discover new ideas.
КО
∞
access to all materials, which will allow you not only to repeat the studied material, but also to get access to updates and additional content.
КД
reviews
Reviews
Sergiu Ursu
September 9th, 2021
I had the joy and pleasure of being among the first students of this course, and I will say that I was really very lucky in this case, because there were analysts, ppc specialists and marketers "at the desk" with me - there was someone to look up to.
About the course itself:
I already wrote somewh
Oliynyk Valeriy
September 16th, 2021
Heard about this course from colleagues. New and old GA4 analytics have appeared. In which everything seems to be clear, but at the same time it is not at all clear what exactly this data is and in what context it is shown in this or that report.
Also, I have long wanted to understand unloading and
Yulia Kopteva
September 25th, 2023
This course is one of the few that really gives top knowledge that can already be implemented during training.
The information is accessible and systematically presented, each aspect is presented in detail, which made the learning process clear, but not without the fact that you need to look for ad
No worries, it happens! If you're stuck or have questions about our courses, just let us know. We're here to help you find the perfect course that suits you and your future goals.