Course

PRO GTM

It's hard to believe, but this course is even more practical than PRO ANALYTICS The real-world problems you will solve in GTM are actually mega interesting and diverse. Just read a few reviews of our students and everything will fall into place. Seriously, you will go from tracking all possible buttons on websites to setting up e-commerce and end-to-end analytics through GTM.

View the curriculum

Course starts: October 12

Spots remaining: 4 of 12

Video lectures: 30+ hours
Practice: 70+ tasks
Happy students: 120+

Home
/
Courses
/
PRO GTM

Partners

Trusted by

Let`s go

Who it’s for

FOR MARKETERS
- For those who want to streamline their workflow: Mastering Google Tag Manager will help you work more efficiently by making it easier to implement changes on the website and launch marketing initiatives faster.
- For those who want to understand user behavior in more detail: With GTM, you can set up event and conversion tracking to collect more granular data for analyzing and optimizing marketing campaigns.
- For those who want to simplify tool management: GTM makes it easier to integrate and manage multiple marketing and analytics tools on a website, keeping the setup more organized and manageable.
FOR WEB ANALYSTS
- For those who want to strengthen their analytics skills: Mastering Google Tag Manager will help you collect more accurate data and gain a deeper understanding of how users interact with a website.
- For those who want to expand their tracking capabilities: With GTM, you can build more advanced tracking setups for events, conversions, and other user interactions, giving you more data to work with.
- For those who want to save time and effort: GTM simplifies the process of implementing tracking changes, allowing you to launch new tracking setups and experiments faster.
FOR PPC SPECIALISTS
- For those who want to improve conversion tracking: Google Tag Manager allows you to track conversions and traffic sources more accurately, helping you evaluate campaign performance more effectively.
- For those who want to set up remarketing more efficiently: GTM makes it easier to implement remarketing tags and manage the data used to build advertising audiences.
- For those who want to make advertising spend more efficient: Using data collected through GTM can help you optimize campaigns, reduce wasted spend, and improve overall performance.

How it works

Learning format

01
VIDEO LECTURES
20 lectures grouped into 4 blocks. You’ll keep access to the course materials and all future updates.
02
TASKS ON THE PLATFORM
More than 100 self-check exercises to test your knowledge after watching the video lessons.
03
PRACTICAL ASSIGNMENTS
70+ practical assignments on test websites to help you apply what you’ve learned. I personally review each assignment and provide individual feedback.
04
ONLINE SESSIONS
10 live Q&A sessions where we’ll keep going until all your questions are answered.
05
FINAL EXAM
A chance to apply what you’ve learned to your own project and receive personalized feedback. *If you don’t have your own website, we’ll provide an alternative.

Try it yourself

Sample assignments

Tasks 1/7

Connecting Google Analytics 4 to a website

Install the basic Google Analytics 4 code on the website example.com.

Tasks 1/7

Tracking clicks on social media

Set up tracking for clicks on social media links on the website example.com.

Tasks 1/7

Tracking add-to-cart actions with different scenarios

Set up tracking for clicks on add-to-cart buttons on the website example.com. Depending on the type of button, the following information must be passed in the event parameter:

for adding a product from the catalog page — catalog
for adding a product from the product page — product_page
for adding a product bundle — bundle
for other ways of adding a product to the cart — other

Tasks 5/12

Connecting Google Analytics 4 to a website

Install the basic Google Analytics 4 code on the website example.com.

The next 4 tasks are locked

You can explore tasks from the next block or start learning.

What you’ll learn

Course curriculum

BLOCK 1. Introduction to GTM. Installing analytics systems and sending basic events

Lecture 1. Introduction to GTM

What You Will Learn

Why you need GTM
How it works
How to check if the manager tag is installed on your website
Create an account and container
Installation on the site
Writing a technical task for a programmer
Account structure
User management

What You Will Achieve

After watching this lecture, you will master the basics of Google Tag Manager, learn how to install it on your website and check for correct installation, understand the structure of GTM and how to manage user access to your GTM account.

Lecture 2. Installing Google Analytics 4

What You Will Learn

Tags
Triggers
Variables
Installing Google Analytics 4
Checking the installation of Google Analytics 4

What You Will Achieve

In this lecture, you will get acquainted with the basic entities, such as tags, triggers, and variables, and solve your first practical task, namely installing the Google Analytics 4 code on your website. You will also learn how to check the installation of Google Analytics 4 to ensure that the analytics works correctly on your website.

Lecture 3. Installing Facebook Pixel and Hotjar

What You Will Learn

Preview mode
Installing the Facebook Pixel
Pixel Helper extension
Installing Hotjar
Workspaces in GTM

What You Will Achieve

You'll learn how to set up Facebook Pixel and Hotjar integration on your website via Google Tag Manager. You'll also learn about GTM's preview mode, workspaces, and important extensions like Pixel Helper to verify that these tools work correctly on your site.

Lecture 4. Link click tracking

What You Will Learn

What are events in GA4. Standard and custom events. Event parameters
Events of improved statistics in GA4
Event transfer tag in GA4
Trigger Click on the link
Tracking clicks on social networks
Tracking of clicks on phone numbers and email
Variable Look Up Table (lookup table)
Tracking internal link clicks
Getting started with CSS selectors

What You Will Achieve

You will understand the difference between standard and custom events and learn how to independently track the events of clicks on social network links and clicks on phone numbers and email addresses.

Lecture 5. Tracking clicks on site elements

What You Will Learn

Tracking clicks on buttons and elements
Advanced familiarity with CSS - selectors
Regular expressions
Writing your own CSS - selectors

What You Will Achieve

You will learn how all elements on the site are structured, what CSS selectors and attributes are. Thanks to this, you will learn how to track clicks on any elements on the site using CSS selectors and regular expressions. Moreover, you will be able to write your own selectors, which will allow you to optimize settings for solving complex tracking problems.

BLOCK 2. Tracking user interaction with the website. Collecting and analyzing data in Google Analytics

Lecture 6. Scrolling and YouTube video tracking (built-in solutions)

What You Will Learn

Tracking scrolling with GTM
Basic page view triggers (Page View, DOM Ready, Window Load)
Introduction to the Data Layer
Tracking Youtube video views on the site

What You Will Achieve

You'll learn new types of triggers that will help you set up basic scrolling and user interaction tracking for YouTube videos. You'll start working with the dataLayer, a data layer in GTM that is a JavaScript object used to pass information from a website to GTM.

Lecture 7. Tracking of scrolling, time on the active tab and Vimeo video (custom solutions)

What You Will Learn

Changing the scrolling threshold depending on the length of the page
Changing the scrolling threshold depending on the content of the page
Block scrolling tracking
Tracking scrolling and time on the active tab using a custom script
Tracking views of Vimeo videos on the site
Examples of using JavaScript in GTM

What You Will Achieve

You will learn more about JavaScript and learn how to place scripts on the site that will help you use custom solutions for more advanced scrolling and video tracking.

Lecture 8. Form tracking (built-in functionality)

What You Will Learn

Form submission tracking using the Form Submission trigger
Parsing the Element Availability trigger
Tracking form submissions with the Item Availability trigger
Tracking form submission using a custom event
Writing technical specifications of the programmer
Ajax form tracking

What You Will Achieve

After this lecture, you will know all the built-in functionality of GTM for tracking forms. You'll be able to hone your skills on a test site with forms that use different technologies and therefore require different tracking approaches.

Lecture 9. Form tracking (custom solutions)

What You Will Learn

Form submission tracking using validation
Tracking the start of form filling (change event)
Form abandonment event tracking (at which stage the user stops filling out the form)

What You Will Achieve

You will learn about all possible custom ways to track forms. After these two lectures, there won't be any form left that you can't track. What's more, you'll even be able to track other user interactions with forms, such as when the user starts filling out the form or when the user stops filling out the form.

Lecture 10. Conversions and reports in Google Analytics 4

What You Will Learn

Events in GA4
Conversions in GA4
Building reports in GA4

What You Will Achieve

You will learn how the data that you learned to collect in previous lectures are displayed and how to work with them. You will be able to set up conversions, audiences and build custom reports based on the collected data.

BLOCK 3. Ecommerce settings in GA4. Transfer of User ID and Client ID. Working with cookies and storage

Lecture 11. Ecommerce settings

What You Will Learn

What is Ecommerce
Writing technical specifications of the programmer
Ecommerce settings in GTM
Ecommerce audit
Self-configuration of Ecommerce
Working with Ecommerce data in Google Analytics 4

What You Will Achieve

You will be able to completely set up Ecommerce on the project yourself, starting from writing the TOR for the developer and ending with working with data and building custom funnels in GA4. You will practice your skills on special test sites, where you can work out the most common mistakes and prepare for future real projects.

Lecture 12. Tracking internal promotions

What You Will Learn

Working with the Element Visibility trigger
Point notation in GTM
Using a custom variable to configure Ecommerce
Transmission of data about interaction with internal promos in GA4

What You Will Achieve

You will learn how to write your own JavaScrip scripts using the example of the task of tracking promotional banners on the website and how to make advanced settings for Ecommerce events.

Lecture 13. Transfer of User ID and Client ID to Google Analytics

What You Will Learn

What is Client ID and why should it be passed to GA
Transfer of Client ID to GA4
User ID tracking
Custom parameters and event indicators
Custom settings at the level of users and products

What You Will Achieve

You will learn about such entities as Client ID and User ID and will be able to transfer this information to GA4. In addition, you will learn how to work with custom parameters in Google Analytics 4.

Lecture 14. Element Visibility, URL, and Regular Expression Table variables

What You Will Learn

Working with element visibility variable
Working with variable URLs
Working with the RegEx Table variable
A group of triggers

What You Will Achieve

You will get acquainted with new types of variables in GTM and solve a practical problem with the help of a group of triggers, namely tracking the event of user interest in your content.

Lecture 15. Working with cookies, local and session storage

What You Will Learn

What are cookies, local storage and session storage
Receiving and recording data
Working with local storage
Working with session storage
Working with cookies
How to prevent resending transactions in GA4

What You Will Achieve

You will learn about such browser entities as cookies, local storage and session storage, which allow you to store information about users. You will also learn how to solve a practical problem with repeated transactions on the website using these entities.

BLOCK 4. Work with advertising systems. Advanced features of the tag manager

Lecture 16. Data transfer to Facebook Pixel. Setting up Ecommerce on Facebook

What You Will Learn

Sending basic events to Facebook
Send custom events to Facebook
Setting up custom conversions
Setting up dynamic remarketing on Facebook based on Ecommerce GA4 data
Getting to know templates in GTM

What You Will Achieve

You'll learn how to transmit standard and custom events to Facebook Pixel and understand how to set your own dynamic remarketing codes on FB. Additionally, you will be able to set up special conversions and audiences on Facebook based on the collected data.

Lecture 17. Transferring data to Google Ads. Setting up dynamic remarketing

What You Will Learn

What is a conversion linking tag and why is it needed
Transferring conversions to Google Ads
Working with the Google Ads remarketing tag. Setting the Google Ads dynamic remarketing code

What You Will Achieve

You will master all the nuances of data transfer in Google Ads and learn how to set up conversion transfer and set dynamic remarketing codes based on Ecommerce codes for GA4.

Lecture 18. Data transfer to LinkedIn, TikTok and other advertising systems

What You Will Learn

Installing the LinkedIn base code. Sending events to LinkedIn
Installing the TikTok base code. Sending events to TikTok
Installing the base code of other advertising systems. Sending events to other advertising systems

What You Will Achieve

You will understand the logic of installing basic codes and transferring data to any other systems using the example of TikTok and LinkedIn.

Lecture 19. Advanced features of GTM

What You Will Learn

End-to-end analytics with GTM and Google Sheets
Writing your own triggers
Tag sequences
Tracking user behavior in the browser

What You Will Achieve

You will learn how to write your own triggers that will help you track any user's actions on the site. You will build a simplified version of end-to-end analytics with GTM and Google Sheets using the Custom Image trigger type.

Lecture 20. Recommendations for working with GTM

What You Will Learn

Versions
Import and export of containers
GTM Tools
Folders
Event map
Useful tools, extensions

What You Will Achieve

You will receive recommendations and information on best practices when working with GTM. You will also learn how to optimize your work with the container import and export functionality and what useful tools exist to make working with GTM easier.

Join the course

Master GTM for any real-world task

Included in the course

10 weeks of hands-on practice, personalized feedback, and real-world tasks

$750for the full course

20 lectures across 4 blocks
70+ practical assignments
personalized instructor feedback
10 live webinars
hands-on practice on real websites
access to course materials after completion
all future course updates
from basic tracking to advanced GTM solutions

Start: October 12

Course author

Maks Hapchuk

@makshapchuk

/maks.hapchuk

In digital marketing since 2015
CEO of ProAnalytics.Team
Author of the blog ANALYTICS TIPS
Author of the Telegram channel ANALYTICS TIPS
Author of the YouTube channel ANALYTICS TIPS

Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School

Project

Final exam

Apply what you’ve learned in a final project: set up event and conversion tracking for a real website and send the data to GA4 and advertising platforms. Use your own site or a project provided by us.

PRO GTM is built around real-world practice, and the final exam follows the same approach. You’ll also receive:

personalized feedback and recommendations on how to improve your setup

Before you start

FAQ

Will this course suit me if I’ve never worked with Google Tag Manager before?

Yes. The course starts with the basics: what GTM is, how to create an account and container, install it on a website, and work with tags, triggers, and variables. From there, the difficulty gradually increases to custom tracking, Ecommerce, and advanced GTM capabilities.

At the same time, PRO GTM shouldn’t be seen as a beginner-only course. It’s an intensive program where everyone is brought up to the same level during the first two weeks, after which the pace picks up and you move on to advanced tracking setups used on real projects around the world. For more details about the learning process -> Learning format.

Do I need to know JavaScript or know how to code?

No, you don’t need JavaScript knowledge before starting the course. During the program, you’ll gradually get familiar with CSS selectors, regular expressions, the Data Layer, and examples of using JavaScript in GTM.

The goal of the course is to teach you how to use these tools for tracking tasks, not to turn you into a developer.

That said, you will of course need to write a little JavaScript during the course — there’s no getting around that.

How does the course work?

The course lasts 10 weeks and includes 20 lectures with video lessons and practical assignments.

After watching the materials, you’ll complete self-check tasks on the platform and work through real-world cases on real websites as part of your homework, with personalized feedback from the instructor.

In addition, we’ll meet every week for a live online Q&A session.

The 10 weeks of training are structured as follows:

Weeks 1–2 — introduction to Google Tag Manager, installing analytics tools, and setting up basic interaction tracking on a website, including clicks, scrolls, and video views (lectures 1–6);
Weeks 3–4 — setting up more advanced tracking scenarios, including working with SPA websites, tracking form interactions, configuring key events, and working with reports in Google Analytics 4 (lectures 7–10);
Weeks 5–7 — Ecommerce setup, passing User ID, advanced work with element visibility tracking, URLs, regular expressions, cookies, local storage, and session storage (lectures 11–15);
Weeks 8–10 — sending data to advertising platforms such as Meta Ads, Google Ads, TikTok, and LinkedIn, including conversions, purchases, dynamic remarketing, as well as advanced GTM capabilities (lectures 16–20).

Can I combine the course with a full-time job?

Yes, but keep in mind that PRO GTM is a fairly intensive, hands-on course. In addition to watching the video lectures, you’ll need to complete practical assignments and work with the tools independently. That’s why it’s best to plan regular study time in advance for the entire 10-week period.

Based on feedback from our students, completing the course takes around 100–200 hours depending on your starting level of knowledge and skills. That means you should expect to invest around 10–20 hours per week.

Do I need my own website for the course?

No. For practical assignments, you’ll be given access to test websites and real training websites.

You can complete the final exam using your own project, but if you don’t have one yet, we’ll provide an alternative.

Who will review my practical assignments?

Your practical assignments will be reviewed personally by the instructor. You’ll receive individual feedback on every submission. This will help you understand not only the correct answer, but also the logic behind the solution.

If you don’t get an assignment right on the first attempt, the instructor will give you a hint and you’ll be able to resubmit it.

What will I be able to do after completing the course?

After the course, you’ll be able to:

set up Google Tag Manager and work with tags, triggers, and variables;
install Google Analytics 4, Facebook Pixel, Hotjar, and other tools through GTM;
set up tracking for clicks, scrolls, video views, and other user interactions on a website;
track forms using both GTM’s built-in functionality and custom solutions, including AJAX forms and other complex cases;
set up conversions and send the required events to Google Analytics 4;
set up Ecommerce through GTM and work with ecommerce data;
send User ID to Google Analytics 4;
work with cookies, local storage, and session storage to solve real-world tasks;
use Element Visibility, URL, Lookup Table, and Regular Expression variables for more advanced tracking scenarios;
set up data transfer to Facebook Pixel, Google Ads, LinkedIn, TikTok, and other advertising platforms;
set up Facebook Ecommerce and dynamic remarketing in Google Ads through GTM;
use advanced GTM capabilities and choose the right solution for different tracking tasks;
and, overall, independently set up tracking on different types of websites — from basic events to more complex data collection and transfer scenarios.

Does the course cover Ecommerce?

Yes. The course includes a dedicated Ecommerce module: from writing a technical specification for a developer and setting up Ecommerce through GTM to auditing the implementation and working with Ecommerce data in GA4. Practice takes place on dedicated test websites with common mistakes, as well as on real websites to reinforce what you’ve learned.

Does the course cover GA4, or is it only about Google Tag Manager?

Yes, GA4 is used in the course as one of the systems you’ll send data to through GTM.

The program includes installing GA4, setting up events and conversions, working with reports, and working with Ecommerce data. However, the main focus of the course is Google Tag Manager and setting up data collection and transfer.

If you want to learn the basics of working with Google Analytics 4 separately, take a look at our GA4 Basics course. For deeper work with analytics, BigQuery, and Power BI, there’s PRO ANALYTICS.

Якщо тобі потрібно окремо розібратися з базовою роботою в Google Analytics 4, зверни увагу на курс GA4 Basics. А для глибшої роботи з аналітикою, BigQuery та Power BI є курс PRO ANALYTICS.

Will I learn to work with services other than GA4 through GTM?

Absolutely. The main logic of the course is not about memorizing one specific tag, but about understanding GTM principles that can be applied to different tasks.

In general, there are four main patterns for how data can be sent from GTM to other systems, and you’ll work through each of them during the course:

The first is about sending data to analytics systems — we’ll cover this using GA4 as an example;
two others are about sending data to advertising platforms, depending on their architecture. We’ll cover these using Facebook Pixel, Google Ads, TikTok, and LinkedIn as examples.
The fourth and final pattern is about sending data from GTM to other systems that are usually neither analytics nor advertising platforms. We’ll cover this using data export to Google Sheets as an example.

As a result, you’ll learn all the main ways of sending data and how to adapt them when you need to send data to other systems.

How is PRO GTM different from Server-Side GTM Basics?

PRO GTM is a comprehensive course on working with Google Tag Manager on the website side, also known as client-side GTM: from the fundamentals and basic tracking to Ecommerce, advertising platforms, the Data Layer, and more advanced data collection scenarios.

Server-Side GTM Basics focuses on a separate area — server-side tracking and working with a server-side GTM container. So if you first want to become confident with Google Tag Manager itself and learn how to solve a wide range of tracking tasks, PRO GTM gives you a much broader foundation.

Is there a final exam?

Yes. At the end of the course, you’ll be able to test how confidently you can apply what you’ve learned in practice.

If you don’t have your own website or project, we’ll provide an alternative.

For more details, see the “Final Exam” section.

How long will I have access to the course?

We don’t know what tomorrow will bring, so we guarantee access to the PRO GTM materials for at least one year after the course.

In practice, our students keep access much longer: students from the very first cohort, who completed the course in 2019, still receive all updates and can return to the lectures whenever they want. So if you need to revisit a specific GTM setup a few months later, the course will still be there for you.

Can I pay in installments?

Yes. Installment payments are available for PRO GTM. If you’d prefer to split the course fee into several payments, submit the form on the website and let us know. We’ll contact you, explain the available options, and help you choose the most convenient payment plan.

Can my company pay for the course?

Yes. If your employer is paying for the training, send us your company details and we’ll prepare the necessary invoice.

Can you organize GTM training specifically for our team?

Yes. We offer corporate training and can adapt it to your company’s needs, your team’s level, and the specifics of your projects.

Submit the form on this page or in the Corporate Training section, and we’ll get in touch to discuss your needs and suggest the most suitable format.

Still can't decide?

Take the course for a test drive — watch a free sample lesson now.

Try it out

Have questions about the course?

Fill out the form, and we’ll get in touch to answer all your questions.

PRO GTM

Trusted by

Who it’s for

FOR MARKETERS

FOR WEB ANALYSTS

FOR PPC SPECIALISTS

Learning format

VIDEO LECTURES

TASKS ON THE PLATFORM

PRACTICAL ASSIGNMENTS

ONLINE SESSIONS

FINAL EXAM

Sample assignments

Connecting Google Analytics 4 to a website

Tracking clicks on social media

Tracking add-to-cart actions with different scenarios

Connecting Google Analytics 4 to a website

The next 4 tasks are locked

Course curriculum

Master GTM for any real-world task

Included in the course

Maks Hapchuk

Final exam

FAQ

Still can't decide?

Have questions about the course?

Trusted by

Who it’s for

FOR MARKETERS

FOR WEB ANALYSTS

FOR PPC SPECIALISTS

Learning format

VIDEO LECTURES

TASKS ON THE PLATFORM

PRACTICAL ASSIGNMENTS

ONLINE SESSIONS

FINAL EXAM

Sample assignments

Connecting Google Analytics 4 to a website

Tracking clicks on social media

Tracking add-to-cart actions with different scenarios

Connecting Google Analytics 4 to a website

The next 4 tasks are locked

Course curriculum

Master GTM for any real-world task

Included in the course

Maks Hapchuk

Final exam

FAQ

Still can't decide?

Have questions about the course?