November 25, 2024 - December 02, 2024

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Course

BigQuery for Marketing

Corporate training

We'll develop a customized plan that addresses the needs of your team and business. It will help your colleagues learn new web analytics skills, learn how to use services such as Google Analytics 4, GTM Server-Side, BigQuery, and more, and even use your website as an example.

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For Whom?

  • For web analytics teams that are already working with GA4, Google Tag Manager, Server-Side GTM, or BigQuery and are looking to improve their skills and get up to speed with them or learn a new tool.
  • For a PPC team looking to more effectively set up and track conversions in GA4, improve remarketing with Google Tag Manager.
  • For the marketing department, where you want to see specialists who are confident in using all GA4 functionality, know how to optimize workflow with GTM or Server-Side GTM, and are able to effectively evaluate audience interaction with the site, conversions, and investments in marketing activities.
You will get

a new team :) because your colleagues will be very productive in web analytics and, as a result, will produce better results for the business.

Learning Stages

  • 1
    Discuss

    goals and objectives of training in the field of web analytics

  • 2
    Develop

    a training program based on the needs of your business and team

  • 3
    Teach

    according to the plan. Optionally, we practice on your website

Studying format

Live lectures from a mentor, discussion of topics, and homework with personalized feedback. Of course, we analyze real examples and cases of web analytics and work in GA4, GTM, BigQuery, etc.*You can record webinars for yourself and even use them to train future employees.

Program Development Options

Individual program

Training tailored to the needs of the team and business

Advantages
  • A program from scratch, created specifically for the team
  • It has unique components
  • Satisfies all needs and wishes
Advantages
  • We help in setting goals
  • We plan the stages of training according to the main goal
Advantages
  • We add a topic from a ready-made course
  • We include materials from various courses
Advantages
  • We create new topics from ready-made courses
  • We add topics that are of interest, even if they are not in the courses

Adaptation of one of the courses

We will improve one of the courses to meet the team's goals

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Practical course on setting up enhanced conversions

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It's no secret that the Traffic acquisition report is one of the most popular in GA4. If you've tried to build it from raw GA4 export data to Google BigQuery, you know that there are many ways to do it, and even more nuances to consider. It's time to deal with it all.

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Practical course on working with Google BigQuery

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Basic course on working with Server-side GTM

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Basic course on working with Google Analytics 4

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Practical course on web analytics

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A practical course on working with Google Tag Manager

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Partners

We are trusted by

poehalisnami
agromat
vector
dpDevPro
medianAds
instytutum
boosta
foxtrot
hacken
star
brabrabra
publicisGroupe
Epom
Portmone
Servier

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