Proanalytics Academy Webinars

We'll talk about the current tools in the analytics stack and the reasons why the capabilities of the GA4 interface are no longer sufficient for quality analytics. In practice, we'll break down methods for building an end-to-end data collection system that combines cloud data warehouses, server-side containers, and CRM systems.

We'll break down the real capabilities and limitations of artificial intelligence, drawing on recent performance benchmarks and model research. You'll learn about the boundaries of AI's responsibility and which tasks are worth delegating to it, and which ones are better not to risk. We'll discuss how the role of the analyst is evolving — from routine report pulling to the position of a strategic business partner for marketing and product.

During the webinar, we will explore how Conversational Analytics works in BigQuery and how data agents make it possible to query data in natural language while taking business context into account. You will learn how to add knowledge sources, define instructions, configure validated queries, terminology, and access permissions so that the agent does not simply “respond in a chat,” but works with your data accurately and transparently. The main focus will be on practical application: we will go from exploring demo agents to configuring your own agent in BigQuery.

In the first part, we'll break down practical examples in the classic GA4 interface: how to evaluate changes in revenue, transactions, conversion, and campaign performance. In the second part, we'll show how to connect GA4 to Claude and use AI to find insights, build reports, and conduct regular analysis. There will be a lot of practice, real examples, and useful tips that will help you work with data in GA4 at the level of decisions, not just reports.

Audiences are the cornerstone of effective advertising in Google Ads. If you're working with remarketing, dynamic remarketing, or uploading contact lists, it's essential to understand how to properly create, combine, and validate audiences—both directly in Google Ads and via GA4 imports. In this webinar, we’ll break down which segments are worth collecting, how dynamic remarketing works, and how to set everything up technically—even if you’re not a developer.

We'll talk about the new possibilities of Google Ads Scripts that, for some reason, are still rarely discussed. You'll get practical advice on creating your own scripts using ChatGPT. And at the end of the webinar, we’ll break down how to use scripts in 2025 to improve campaign performance.

It's no secret that the Traffic acquisition report is one of the most popular in GA4. If you've tried to build it from raw GA4 export data to Google BigQuery, you know that there are many ways to do it, and even more nuances to consider. It's time to deal with it all