Proanalytics Academy Webinars

During the webinar, we will explore how Conversational Analytics works in BigQuery and how data agents make it possible to query data in natural language while taking business context into account. You will learn how to add knowledge sources, define instructions, configure validated queries, terminology, and access permissions so that the agent does not simply “respond in a chat,” but works with your data accurately and transparently. The main focus will be on practical application: we will go from exploring demo agents to configuring your own agent in BigQuery.

Audiences are the cornerstone of effective advertising in Google Ads. If you're working with remarketing, dynamic remarketing, or uploading contact lists, it's essential to understand how to properly create, combine, and validate audiences—both directly in Google Ads and via GA4 imports. In this webinar, we’ll break down which segments are worth collecting, how dynamic remarketing works, and how to set everything up technically—even if you’re not a developer.

We'll talk about the new possibilities of Google Ads Scripts that, for some reason, are still rarely discussed. You'll get practical advice on creating your own scripts using ChatGPT. And at the end of the webinar, we’ll break down how to use scripts in 2025 to improve campaign performance.

It's no secret that the Traffic acquisition report is one of the most popular in GA4. If you've tried to build it from raw GA4 export data to Google BigQuery, you know that there are many ways to do it, and even more nuances to consider. It's time to deal with it all