Proanalytics Academy Authors
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Maks Hapchuk
Web Analyst & MarketerA web analyst with a marketing background who made the journey from offline retail to the digital landscape. Skilled at turning data into practical insights that help businesses make informed decisions. In his free time, he reads books on history and economics, travels, and always discovers new city routes.
Eugenia Maksymova
Practicing Advertising SpecialistAn advertising expert focused on AI readiness — to make ad algorithms work for the business. In her spare time, she loves automating everything, coffee and sports, data-driven jokes, helping her kids with math homework, traveling, and finding balance between online work and real offline life.
Natalie Fedorenko
Web Analyst. Team Lead.A web analyst with a background in PPC who knows how to bring order to chaos. Her strength lies in complexity — where others get lost in data, she builds clear systems, insights, and logic. In her free time, she listens to audiobooks, explores new knowledge, and sometimes plays old games where the world can still be saved.
Sergiu Ursu
Data AnalystA data analyst with a growing focus on data engineering and data architecture. When not immersed in numbers, he strives to live an active life: loves sports, read a lot, enjoys walks, and discovers new places while traveling. Literature has been a long-standing and true passion that has accompanied him alongside numbers throughout his life.
Yevheniia Yarushyna
Web Analyst, Team Lead at ProAnalytics.TeamTeam Lead and web analyst with SEO expertise. Transforms raw data into "candy" for clients—helping them make informed business decisions. If time allowed, would buy a forest cabin for retreats (a future dream); currently dedicates all free time to another wonderful "job": raising the next generation.
Roman Murtazin
GTM and Conversion Tracking ExpertA professional in web analytics and tracking/consent solutions implementation, with experience in freelancing and digital agencies. Primarily works with Shopify, bringing order to data and conversions. In free time, enjoys fishing, traveling, and diving into fantasy worlds where no GTM setup is required.
