Who is this Course For?
FOR MARKETERS
- Who want to avoid advertising restrictions in Google Ads for European users due to incorrect consent settings.
- Who aim to adapt their marketing strategy to the new rules for collecting personal data.
- Who need accurate data for personalized campaigns to improve targeting without violating GDPR.
For PPC Specialists
- Who seek to ensure uninterrupted access to advertising tools and prevent account suspensions due to incorrect consent settings.
- Who want to integrate privacy into their advertising strategies while maintaining campaign effectiveness.
- Who wish to create comprehensive advertising strategies that comply with GDPR while preserving opportunities for personalized advertising.
For Everyone Who
- Works in the EEA and aims to avoid significant fines for violations of user data collection regulations.
- Has already received a warning from Google that their advertising campaigns will soon be suspended if consent is not set up correctly.
- Wants to configure analytical systems according to GDPR before receiving warnings from various systems, in order to maintain the legality of using collected information in accordance with legal requirements and to continue their work without concerns.
Learning Experience
- 01
VIDEO LECTURES
2 lectures on theory and practice divided into short videos.
- 02
TEST TASKS
40+ assignments for self-assessment of theoretical knowledge.
- 03
KNOWLEDGE CHECK
Final testing to ensure that the course material has been properly understood :)
Course Syllabus
- Module 1.
Theory and Practice
What You Will Learn- Key concepts: GDPR, DMA, Consent
- Why it’s important to set up Сonsent
- Penalties for non-compliance with GDPR requirements
- Prerequisites for implementing data protection policies
- The principle of “Privacy by Default”
- Types of cookies: the difference between first-party and third-party cookies
- Key requirements for Consent V2: What data qualifies as personal
- How a GDPR-friendly consent banner should work
- Examples of incorrect banners
- Additional requirements for the consent
- What is CMP? Pros and cons
- Custom consent banner: pros and cons
- Most importantly: An overview of the 14 most frequently asked questions about setting up consent that the course author receives during consultations
What You Will AchieveYou will learn what consent is, why its setup is critically important for your business, and the potential consequences of not having it. We will take a detailed look at the main requirements of GDPR and DMA for consent banner design, as well as other important technical aspects of the setup. We’ll discuss how CMPs can assist in configuring consent on your website. At the end, we will answer the 14 most frequently asked questions about consent setup that we receive during consultations.
What You Will Learn- Main categories of consent: Which groups of cookies need to be distinguished
- Google Consent Mode: Unique features of consent for Google
- New features in Google Tag Manager that facilitate quicker consent setup
- How built-in and additional consent checks work in GTM
- Step-by-step detailed demonstration of consent settings on a website using GTM
- Consent Overview: What it is and how it helps with settings
- What extended consent is, how it emerged, and why. Practical setup of Google’s extended consent
- Setting up CMP using CookieYes and a real website as examples
- Additional consent settings that depend on the specific CMP
- Important additional nuances of consent setup to consider
What You Will AchieveYou will discover which groups of cookies are distinguished during the consent setup and how "Google Consent" differs from the standard approach. You will also understand how to set up consent using Google Tag Manager, familiarize yourself with the technical nuances, and explore additional methods that expedite the consent mode on your website. Furthermore, you will grasp the general framework for consent configuration, which all CMPs are based on, allowing you to confidently implement it on your own. Finally, we’ll look at what advanced consent means, how it can help with data modeling when a user hasn’t given consent, and the potential risks that come with it.
What You Will Gain
- 4+
hours of video materials on the platform, divided into short clips and conveniently structured for quick reference when addressing specific tasks.
- 40+
test questions on the platform to help reinforce theoretical knowledge and develop web analytics skills through real examples.
- 10+
tasks in the final assessment to ensure that you have thoroughly processed the course material and understood everything correctly.
- ∞
time to complete the course. You can confidently progress at your own pace and manage your time, focusing more on the tasks that matter most to you.
- ∞
access to the community of alumni who have also completed this course, allowing you to continue networking and finding new ideas.
- ∞
access to all materials, enabling you to review completed topics and revisit additional content.
Maks Hapchuk
@maksgapchuk
/maks.hapchukWe are trusted by
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