Student reviews

I finished the ProGTM course this August. What really impressed me was that there are no more than 10 people in the group, and Maks personally checks the homework and answers every single question! It’s very different from courses with 200 people in one cohort, where questions are answered selectively simply because there isn’t enough time for everyone. I was also really impressed by how personally invested Maks is in making sure that every student who joins the course actually learns. Very often, even when it seems like you’ve set everything up correctly and it works, there are still a lot of nuances that only someone with real experience can point out. And suddenly your whole house of cards falls apart. You would never get that kind of insight from a large-scale course with 200 people, where you basically just receive the learning materials. These days, there’s no shortage of information — AI tools know pretty much everything. And it’s exactly this kind of training with Maks that can help you go one step further than what AI can tell you. But it will be challenging :) And you definitely need to set aside plenty of time for studying. There’s really no way around it :)

I really enjoyed the webinars. There’s so much information about AI everywhere right now that it constantly feels like you might be missing something important. These webinars turned out to be a really useful, well-structured overview: what already works in analytics, which new tools are available, where it actually makes sense to use them, and where AI is still better avoided. I also picked up a few new ideas that I’d like to try implementing. I especially liked that it wasn’t presented as “AI can solve absolutely everything now.” There were lots of practical examples based on real tasks: here we tried it and it works well, here there are limitations, here the result needs to be checked, and here it’s better to use a completely different approach. That made the information feel much more trustworthy. The only downside — they still didn’t show us the “connect AI” button that makes everything run by itself from that point on 😄

It took me a while to finally write this review. I’ve always found reviews difficult to write, not because I don’t know what to say, but quite the opposite — I want to share how valuable and interesting the course was without forgetting anything :) I took the PRO GTM course, which finished in December. Honestly, it was something incredible. For me, it felt like a real adventure :) The best part was that I was able to start using what I learned at work almost immediately, so we weren’t studying anything abstract. And of course, the way the course is structured is great. The homework assignments really make you dig into the topic and understand how everything works. In my opinion, the Academy’s courses are the best courses I’ve ever taken. I really like that the lectures are structured, detailed enough, and straight to the point, without unnecessary digressions. To anyone who’s still unsure — go for it. You won’t regret it :)

I completed the ProAnalytics course in December. What I’d especially highlight is the deep dive into the subject, the amount of hands-on practice using a real project, and how much the instructor focuses on teaching analytical thinking rather than just the tools themselves. Out of all the courses in different areas that I’ve taken over the past five years, this one was by far my favorite. Thank you for all the value I gained from the course! I can highly recommend it!

I recently completed the three-month course by ProAnalytics. It completely changed the way I understand working with GA4 and gave me a solid foundation in Google BigQuery and Power BI. It was one of the most challenging, but at the same time one of the most valuable courses I’ve ever taken. It’s not just about theory — it genuinely changes the way you think about solving problems. Thanks to the course, I got a solid understanding of SQL and learned how to use it to build reports in Power BI.

I definitely recommend this course 🔥👌 🔥 I liked that this course is nothing like Udemy courses where 90% of the content is just filler. I watched the videos and reviewed the materials more than once, and I even took notes like I used to at university :) The homework assignments are close to real-life tasks and genuinely interesting, even though I had to redo some of them a few times. I took this course as part of a corporate skills development program. But I would have paid for it myself as well, because it helped me grow as a specialist and improve my level of seniority. - I really liked the learning format and the quality of the course. The videos are well structured, straight to the point, and supported by visuals such as screenshots, diagrams, etc., which immediately added practical context while watching the lessons. - You can also tell how carefully the additional materials for each topic were selected. - I didn’t always manage to answer the test questions at the end of the lectures correctly on the first try, but in those cases I just needed to read the task more carefully or rewatch the video to catch a detail I might have missed. - The comments on the homework helped guide my thinking in the right direction. If the feedback had simply said, “This is how you should do it,” I don’t think it would have stuck with me as well. I didn’t really enjoy the moments when things didn’t work out in Power BI, but besides the technical challenges, that also highlighted the need to develop more creativity when it comes to visualization. - It was great to see examples of different types of websites and how to adapt the analysis methods to your own site. The videos show the current interfaces of the tools, so it’s easy to test everything on real websites.

I joined the PRO ANALYTICS course with no prior experience in web analytics, so all of the course material was completely new to me. I’m very grateful to Maks for presenting everything in such a clear and engaging way — that was actually one of the things that motivated me to keep going and not give up, even though it definitely wasn’t easy. I really liked how comprehensive the course program was — from exploring the GA4 interface to building an end-to-end analytics report in Power BI — as well as the convenient learning platform. I’d also especially highlight the weekly webinars where we reviewed the material we had covered and Maks answered as many questions as we had in detail. And the fact that you get lifetime access to the course and all future updates is absolutely priceless!

The PRO GTM course was very challenging, and the homework assignments were extensive and difficult as well. At the time, I wished they were a bit shorter and easier, but those were problems for my past self :) Looking back now, I think the assignments were absolutely manageable, and the course is structured in such a way that what you learn in the lessons gives you everything you need to complete them. Homework was reviewed once a week. At first, I thought that wouldn’t be enough, but it turned out to be more than sufficient. The Loom video reviews of the homework were honestly amazing. Instead of just reading written feedback and corrections, you could actually see where something didn’t work and what needed to be fixed. I really enjoyed the live webinars, especially the last few. It was great that we could ask questions about absolutely anything — not only topics covered in the course, but also real-life cases, whether related to GTM or analytics setup in general. Another thing I really value is that you’re a practicing specialist. The course isn’t something that was created once and then left untouched. It’s constantly evolving, very hands-on, and full of insights from someone with real experience. The assignments aren’t just textbook exercises either. We worked with real websites — on one site, everything worked exactly as described in the documentation, while another had clearly been worked on by five generations of developers, each with their own approach, so setting up GTM required some creativity 🙂 Another thing that makes the course feel so practical is that different students could complete the same task in different ways. If the result was correct, then the approach was valid. This gave us a chance to see how other students solved the same problem, follow their thought process, and learn new ways of approaching different challenges. Right now, I’m setting up Server-Side GTM at work. We didn’t cover this on the course, but I’m 100% sure that without the deep knowledge of web GTM I gained there, I wouldn’t have been able to figure out server-side GTM. What we managed to do: together with a developer, we set up sGTM, and then I personally configured conversion tracking through sGTM for four traffic sources. The data is being collected, and we’re already using it to optimize our ad campaigns. I still can’t believe I actually managed to get it all working.

This was probably the most practical training I’ve ever taken. Just imagine: more than 70 hands-on assignments! These aren’t just homework tasks that you complete and forget about — they’ve essentially become a ready-to-use library of solutions that I now use as a cheat sheet in my everyday work. Another absolute must-have is the Loom video feedback. This format is incredibly convenient because you can go back and review the breakdown of your mistakes as many times as needed until everything clicks. It gives you a much deeper understanding than any written comments ever could. But the best part is the live webinars. They’re not just “scheduled lectures” — they’re full Q&A sessions that continue until every last question has been answered. Max keeps going until no one in the group has any questions left. And what’s especially valuable is that you can ask not only about the course material, but also about your own real work projects. A huge thank you for this level of teaching! It really is the best GTM training you can find. I enjoyed this format so much that I’m continuing with another course. So there’ll be another review soon!

I recently completed the PRO GTM course, and I really enjoyed it. It answered all of my questions about GA4 ecommerce: how to properly collect and send data in GTM, how to configure different types of triggers and variables, and how to work with the dataLayer. Everything was great — now I feel like I finally have a complete understanding of how it all works. The lesson format is very convenient, and everything is straight to the point with no unnecessary filler, which is pretty rare these days. The quizzes are relevant and help reinforce the material, and the additional resources — official documentation, guides, and other materials — are a huge advantage. There are a lot of homework assignments, but they’re well thought out and interesting. Completing them is what really gave me a practical understanding of how to work in GTM, how to test everything properly, and how many different ways there can be to solve the same task. That’s the only way to really learn. I already knew GTM was flexible, but now I’m completely sure just how flexible it is and how many different tasks you can solve once you really understand its capabilities. Before finishing the course, there were often situations where I could set something up, but I wasn’t fully sure whether I had done it correctly or how to verify it with 100% confidence. Now all of those gaps are gone. Overall, after completing the course, you can handle all the key tasks that need to be done before launching advertising campaigns — setting up GA4 and ecommerce tracking, Google Ads, Meta, TikTok, and more. These are skills you can actually sell and make money from as an expert. The only thing I regret 😁 is not taking this course sooner. I got answers to all of my questions and gained practical knowledge that will allow me to work with projects of any level of complexity or scale. Don’t hesitate — there simply isn’t a better GTM course out there! 💪

From my experience, this is the best course I’ve taken, both in terms of how the material is presented and the instructor’s attitude toward the course. You can really tell that the goal isn’t just to sell the course, but to actually teach people. The information is so concentrated that I didn’t even manage to fully take everything in within the course timeframe. And honestly, by the middle of the course, I already wanted to sign up for the next one.

Eugenia's course on setting up enhanced conversions is thorough, excellent, and well-structured. Her style is especially appealing – clarity and precision in every word. You immediately sense that she has dug through massive layers of valuable information and now shares it with us in a truly productive way. Lifetime access to the course is a huge plus – you can easily come back and rewatch it whenever needed. Thank you, and I’ll be looking forward to more effective courses! To be honest – the promo code at the end was a lovely surprise – a discount for the PRO GTM course: I’m definitely signing up! (Even though I had made that decision long before anyway.)