Webinar recordingSpeeding up your work with GA4 and GTM

Custom calculated columns, an improved period comparison mode, a library with ready-made GTM solutions, a convenient Event Debugger that automatically highlights errors in your tracking, and many other features.

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Speeding up your work with GA4 and GTM

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Webinar Syllabus

Part 1. GA4 Features
What we will talk about
Which tasks the PROANALYTICS helps simplify and how the extension is structured.
Where to find feature descriptions and information about updates.
What You Will Achieve
You’ll understand which GA4 and GTM tasks you can use the PROANALYTICS extension for and where to find explanations of all its features.
What we will talk about
How to use conditional formatting in standard reports, quickly change dates and periods, and turn on comparisons.
How to add up to 10 dimensions to standard reports.
How to filter dimensions and metrics easier with an Excel-like filter.
How to copy data, move and hide columns, and adjust their width.
How to save report templates that are available across all your GA4 properties and see up to 5,000 rows in a standard report.
What You Will Achieve
You’ll finally be able to use standard GA4 reports comfortably, and even with pleasure: change date ranges faster, copy results, and reuse settings through presets, including in other GA4 properties.
What we will talk about
How to create custom calculated columns right in standard GA4 reports.
How to compare periods and sort data by percentage change in a metric.
Why percentages don’t always show the scale of a problem and how to quickly analyze absolute changes over time.
What You Will Achieve
You’ll learn to calculate custom metrics right in GA4 reports and find the biggest increases and drops using convenient sorting. You’ll understand how to evaluate changes in both percentages and absolute values to determine which campaigns or sources had the greatest impact on results.
Part 2. Features for Working with GTM
What we will talk about
How to test CSS selectors, highlight matching elements, and find the parts of a button that a click trigger doesn’t fully cover.
How to use the PROANALYTICS library of ready-made solutions for tracking forms, ecommerce, and other popular tasks.
How to set the required values, check for conflicts, and create tags, triggers, and variables without duplicating existing ones.
How to speed up your work by creating custom GTM configuration templates and importing them into an other container in a few clicks.
What You Will Achieve
You’ll learn to check whether a CSS selector fully covers the target element and to create common GTM setups faster using ready-made solutions. You’ll be able to bulk-add variables and triggers and save your own templates with dependencies to use them again in other projects.
What we will talk about
How to use GTM Inspector to quickly understand the GA4 event tracking setup on a new for you website.
How to verify that GA4, Google Ads, Meta, TikTok, Data Layer, and gtag() events are being sent, using Event Debugger feature.
How to check parameters, items, and request data, and find errors, duplicates, and discrepancies between events or platforms.
How to configure the display of events, consent, technical ids, and additional parameters.
What You Will Achieve
You’ll learn to quickly find out which website elements are tracked via GTM and to verify which events are actually being sent to analytics and advertising systems.
What we will talk about
How to automatically compile tracking errors into a report and view them by platform, domain, and page.
How to add notes, comments, and screenshots, remove unnecessary findings, and export audit results to Markdown or PDF format.
How to use Code Injector to add code in your own browser and specify the pages and timing of its execution.
How to open the settings of variables with Custom HTML and Custom JavaScript in GTM in one click.
What You Will Achieve
You’ll learn to compile event-check results into a report with issues, notes, and screenshots for your team or client. You’ll find out how to use Code Injector to test code in your own browser and how to jump to variable settings faster in GTM.