Webinar RecordingA hands-on workshop "Google Analytics 4 Audit"

We’ll break down the stages of a GA4 audit and walk through each one on a real website.

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A hands-on workshop "Google Analytics 4 Audit"

Who is this Course For?
Webinar Syllabus
Course Fee
Speakers of webinar

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Who is this Course For?

FOR WEB ANALYSTS
- who are looking for ways to detect problems in GA4 setup, event tracking, and collected data faster;
- who want to make sure they account for all the important nuances from recent changes to GA4;
- who want a clear, practical step-by-step GA4 audit checklist.
FOR MARKETERS AND PPC SPECIALISTS
- who use GA4 data to assess advertising performance and want to understand whether they can trust it;
- who want to learn how to confirm that key events and conversions on a website are measured correctly;
- who are already very familiar with the process of auditing GA4 but are looking for a way to speed up or automate it.
FOR BUSINESS OWNERS
- who are uncertain about the accuracy of their GA4 data and therefore don’t use it for decision-making;
- who want a step-by-step guide of actions to carry out the checks themselves;
- who want to understand how to prioritize the problems they find.

programs

Webinar Syllabus

PART 1. Auditing basic GA4 settings
What we will talk about
How to begin an audit: how to define the business goals and the role GA4 plays in the project.
Why an error-free configuration doesn’t mean your analytics meets the business’s needs.
How an audit is structured: basic settings, events, and technical aspects.
What You Will Achieve
You’ll understand why an audit should start with the business goals and with assessing whether GA4 helps achieve them, and only then proceed to analyzing settings and event tracking. You’ll learn what stages the review involves and why correct settings alone aren’t enough for analytics to be useful to the project.
What we will talk about
What to examine in the property and data stream settings, change history, and automatic event collection, and why.
Which settings work best for internal traffic, user identification, and data retention.
How to check Google Tag configuration: cross-domain tracking, unwanted referrals, and other settings that may affect data quality.
What You Will Achieve
You’ll learn how to systematically review the basic settings of the property, data stream, and Google Tag. You’ll understand how internal traffic, user identification, data retention, cross-domain tracking, and unwanted referrals can affect the quality of your analytics, and what to pay attention to during an audit.
What we will talk about
How to carry out an automated check of a GA4 property and get a list of findings.
Which settings and potential problems the extension helps you detect more quickly.
What You Will Achieve
You’ll learn how to speed up a GA4 audit with the PROANALYTICS extension: run an automated check, work through the detected issues, and produce a report. You’ll also learn which nuances you should always double-check manually, based on your project’s requirements.
PART 2. Auditing event setup
What we will talk about
How to identify which events the business needs and which of them to check first.
How to verify that events and parameters are sent as intended, taking view_item, add_to_cart, and purchase as examples.
How to detect discrepancies between user actions on the website, the data in the Data Layer, and what ends up in GA4.
Why it’s important to check event delivery in different scenarios, and not to forget to analyze the existing data in GA4 reports.
What You Will Achieve
You’ll learn how to identify the business-critical events and verify verify that the events are delivered with the correct parameters. You’ll understand how analyzing data in GA4 helps reveal hidden errors.
PART 3. Auditing technical aspects
What we will talk about
How to check whether advertising IDs and UTM parameters are retained during navigation and redirects.
How to properly match clicks in ad platforms with sessions in GA4, and when discrepancies require additional checks.
When it makes sense to check Google Tag placement and the presence of data from different pages of the website.
How and when to compare GA4 purchases with orders in the website’s admin panel or CRM.
What You Will Achieve
You’ll learn how to review that ad IDs and UTM parameters are preserved during redirects. You’ll understand when discrepancies between clicks and sessions, or between GA4 purchases and orders in the admin panel/CRM, require more attention, and when the discrepancy rate is within the expected range.
Answers to frequently asked questions
What we will talk about
How unwanted referrals following Google sign-in or through payment services can affect traffic sources.
How to respond when item list events or item parameters are sent incorrectly and you have limited control over the plugin.
What changes when a Measurement Protocol token is deleted, and when it makes sense to use it to send events.
and much more...
What You Will Achieve
You’ll understand how redirects through Google and payment services can affect the accuracy of traffic sources, and you’ll get answers to other questions that were raised by participants.