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Who it’s for
PPC specialists
- Who want to learn how to correctly set up enhanced conversions in Google Ads and Google Analytics.
- Who aim to enhance their remarketing strategies based on more accurate conversion data.
- Who use automated bidding strategies and want to gather more relevant signals for optimization.
Marketers
- Who want to obtain more accurate data on user behavior and enhance the effectiveness of advertising campaigns through better conversion tracking.
- Who strive to optimize strategies based on precise data and understand how to use enhanced conversions to improve campaign results and increase profits.
- Who are familiar with Google Ads, Google Analytics 4, and Google Tag Manager but have yet to master enhanced conversion setup.
Analysts
- Who work with GTM and want to learn how to set up enhanced conversions to collect more precise data on user actions.
- Who need to integrate enhanced conversion data into advertising systems to improve campaign profitability.
- Who want to understand how enhanced conversion setup can impact the accuracy of reports and the performance of Google Ads campaigns.
Learning format
- 01
VIDEO LECTURES
5 lectures divided into short videos. You’ll have lifetime access to the course materials and any UPDATES.
- 02
TEST ASSIGNMENTS
40+ homework tasks for self-assessment of theoretical knowledge.
- 03
KNOWLEDGE CHECK
Final testing to ensure that you’ve properly absorbed the course material and understood everything correctly ;)
- 04
CERTIFICATE
After completing at least 60% of the course, you’ll receive a certificate of completion, which you can add to your CV or LinkedIn profile.
Course curriculum
Lecture 1. Introductory lecture
- What enhanced conversion tracking is
- Customer data and data protection
- Types of enhanced conversion tracking and setup options
You will learn all the theoretical aspects of enhanced conversion tracking and be ready to move on to practical knowledge about setup.
Lecture 2. Google Ads – Enhanced Conversion tracking on websites
- Setting up enhanced conversion tracking on your website for Google Ads
- Setting up enhanced conversion tracking on your website using Tag Manager
You will understand the best use cases for this type of tracking, learn how to set up enhanced conversion tracking in the ad interface and GTM, and become familiar with the GTM User-provided data variable.
Lecture 3. Google Ads – Enhanced Conversion tracking for leads
- Setting up enhanced conversion tracking for leads in Google Ads
- Setting up enhanced conversion tracking for leads using Tag Manager
- Importing conversions into the ad interface using Google Sheets and BigQuery
You will gain a detailed understanding of how enhanced conversion tracking for leads improves ad performance, learn how to configure it, and become familiar with methods for importing lead conversion data into Google Ads.
Lecture 4. GA4 – Enhanced Conversion tracking
- Setting up Enhanced Conversion Tracking for Google Analytics 4 in GTM and the Analytics Interface
- Tips and warnings related to enabling this feature
You will be able to set up enhanced tracking for Google Analytics 4, verify data transmission using developer tools, and be well-acquainted with the current limitations of enhanced conversion tracking for GA4.
Lecture 5. User Data Collection Setup in GTM: Practical examples
- We will explore practically different methods for collecting and transferring user personal data using GTM, specifically: - Using Data Layer; - EventListeners; - CSS selectors and custom JavaScript variables DOM element variables; - Reading data from local storage, session storage, and cookies; - Collecting data from global JavaScript variables
You will master various methods for collecting user personal data on a website using Google Tag Manager and learn how to gather the required data with Google Tags.
Everything you need to set up enhanced conversions
What’s included
- 5 lectures across 1 block
- 40+ knowledge checks
- enhanced conversions setup for Google Ads and GA4
- ∞ time to complete the course
- certificate of completion
- access to an alumni community
- access to all materials
- access to updates and additional content
Reviews
I managed to get a better understanding of the Ads Manager. Since I rarely work directly with the Ads Manager interface, but sometimes really need to, the course was very helpful — and still is, because I keep going back to the videos to check exactly where and how to set up conversions. I like t
Eugenia's course on setting up enhanced conversions is thorough, excellent, and well-structured. Her style is especially appealing – clarity and precision in every word. You immediately sense that she has dug through massive layers of valuable information and now shares it with us in a truly product
The course turned out to be incredibly cool and well-structured. During the learning process, I received even more information than I expected. Zhenia always finds answers to the most complex questions, and what’s especially nice — she’s willing to help even after the course is over.
@eugeniamaksimova
/maksimova.eugenia
Certified in Google Analytics
Certified in Google Ads Search Certification
Certified in Google Marketing Expert Journey 2024
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Have questions about the course?
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