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Who it’s for
FOR MARKETERS
- Who were well versed in GA Universal but still not used to working with GA4.
- Who want to finally understand the difference between User Acquisition and Traffic Acquisition reports, and start confidently using all the functionality of basic reports in GA4
- Who are not satisfied with basic reports and want to understand how to use the functionality of the Research block to improve website conversion
FOR BUSINESS OWNERS
- Who want to evaluate the effectiveness of their website based on actual data, not just words
- Who understand that a website is the main platform for selling on the Internet and want to find ways to improve it
- Who want to learn how to control their marketing and advertising contractors
FOR PPC SPECIALISTS
- Who want to properly customize any conversions in GA4
- For whom it is important to learn how to collect extended audiences for remarketing.
- For whom it is important to evaluate advertising campaigns not only based on clicks and impressions, but also on how engaged users interact with the site
Learning format
- 01
VIDEO LECTURES
10 lectures grouped into 2 blocks. You will have access to the course materials, as well as UPDATES, forever.
- 02
TEST TASKS
More than 40 test tasks for self-testing theoretical knowledge.
- 03
PRACTICAL TASKS
20+ homework assignments on a Google Analytics 4 test account that will allow you to consolidate your knowledge not only in theory but also gain practical experience.
- 04
CERTIFICATE
After completing at least 60% of the course, you’ll receive a certificate of completion, which you can add to your CV or LinkedIn profile.
Course curriculum
Lecture 1. Introduction
- How the training will take place
- Course program
- What is GA4. How it works
You will learn about the training plan and all the details of the course process. In addition, you will understand what Google Analytics 4 is and how this system works.
Lecture 2. Introduction to GA4
- Overview of the interface
- Tracking restrictions in GA4
- Areas of work with GA4
- Differences between GA4 and Universal Analytics
After watching the lecture, you will understand the GA4 interface in detail and learn what tasks Google Analytics is suitable for and what tasks it is not. You will also understand the limitations of GA data and how to work with it.
Lecture 3. Basic settings
- Account and resource registration
- What is a data stream
- Installing the code on the website via GTM
- Setup assistant
- Setting up a stream
- Setting up a resource
- Standard events and advanced statistics
You will learn how to install the Google Analytics code on your website using GTM and make basic settings for the resource. You will also learn what events are tracked by default in Google Analytics and how they work.
Lecture 4. Tracking events and conversions. Creating audiencesfree video
- Events in GA4
- Event tracking with GTM. Tracking of clicks. Tracking forms. Scrolling tracking
- Tracking events through the ToR for the developer
- Creating events in GA4
- Setting up conversions
- Creating audiences
- Maintaining event documentation
You will be able to set up events, conversions, and audiences in GA4. You will learn how to track important user actions on the website using GTM, including clicks on various buttons and links, page scrolling, and form submissions.
Lecture 5. Study of the website audience
- Familiarity with standard reports
- Key indicators of GA4
- Familiarity with demographic reports
- Analyze data to determine your audience
After watching this lecture, you will learn what the main metrics are in Google Analytics and what standard reports you can find them in. You will be able to analyze the audience based on the data from demographic reports.
Lecture 6. Analysis of traffic sources
- What are traffic sources. What are they
- UTM labels
- User acquisition vs. traffic acquisition
- Report on the effectiveness of advertising campaigns in Google Ads
- Multi-channel sequences and attribution models in GA4
- Analysis of the effectiveness of advertising campaigns
You will understand what traffic sources are, what algorithm Google Analytics uses to determine them, as well as how reports on traffic sources work. You will learn to analyze data in terms of traffic sources and advertising campaigns.
Lecture 7. How users interact with the site
- Landing Page Report
- Pages and screens report
- Events and Conversions reports
- User purchase journey report
- Comparison in GA4
You will learn techniques that will allow you to analyze the behavior of users on the site: how they move around the site, which pages and screens they view, at what stages they leave the site.
Lecture 8. Data research
- What is a research unit
- Familiarization with the research interface
- Introduction to the basic techniques
- Examples of work with the technique Free form
- Examples of working with the Sequence Analysis technique
- Examples of working with the Path Analysis technique
- Examples of working with the Cohort Analysis technique
You'll get a detailed look at GA4's custom research functionality and the analysis capabilities it opens up, from building any kind of funnel to cohort analysis.
Lecture 9. Analytics for different types of resourcesfree video
- What indicators are important for different types of websites
- How to understand which events need to be customized on a particular type of website
- Writing SoW for Ecommerce in GA4
- Setting up Ecommerce events through GTM
- Ecommerce data analysis
You will be able to write a technical task for the placement of Ecommerce codes on your own. You will also learn how to check it after its implementation by a developer and make the necessary settings in GTM. Additionally, you will learn what data needs to be collected and analyzed for other types of websites, such as information resources, landing pages, SAAS solutions, and service websites.
Lecture 10. GA4 Customization and Customization Extensions
- Report customization and report library in GA4
- Briefly about advanced functionality: Importing data on expenses from advertising systems, Transferring data to GA4 using the Measurement Protocol, Setting User-ID, What is BigQuery. What you need to configure GA4 communication with BigQuery.
After the final lecture, you will learn how to customize reports and the GA4 resource in general to your needs using the report library. In addition, you will understand what advanced features exist in Google Analytics, and where to go next if the built-in functionality is not enough.
Everything you need for a confident start with GA4
What’s included
- 10 lectures across 2 blocks
- 50+ tasks
- hands-on tasks in the Google Analytics 4 demo account
- ∞ time to complete the course
- certificate of completion
- access to an alumni community
- access to all materials
- access to updates and additional content
Reviews
Maks, thank you for the GA4 course! You showed the differences from UGA, the possibilities of data analysis and structuring. You laid everything out clearly and highlighted the key functions for evaluating traffic. I recommend it!
I took the GA4 course. It was interesting and challenging. To me, the course felt more focused on analysts who do the hands-on setup rather than those who primarily analyze the data. It would be great to have more content in that direction. Thank you!
The GA4 Basics course is very informative and well-structured. Everything is clear and easy to understand, and you get the maximum amount of information for a fair price. It’s the foundation before diving into the GA documentation.
@makshapchuk
/maks.hapchuk
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
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