Free 4 out of 20
12
October
- 120+happy students
- 30+video hours
- 70+practical tasks
Start Date:
ОВ
ОС
ММ
КК
АП
ТХ20 lectures grouped into 4 blocks. You will have access to the course materials, as well as UPDATES, forever.
РГ
УМMore than 100 tasks for self-testing after watching videos.
ВГ70+ homework assignments on test sites that will allow you to consolidate your knowledge in practice. I check these tasks personally and provide individual feedback on each of them.
ОС10 webinars that last until you have no more questions.
АХРГYour opportunity to showcase what you've learned during the course with your own project and get personalized feedback.*If you don't have your own website, you'll be offered an alternative.
ДК
ОПAfter watching this lecture, you will master the basics of Google Tag Manager, learn how to install it on your website and check for correct installation, understand the structure of GTM and how to manage user access to your GTM account.
In this lecture, you will get acquainted with the basic entities, such as tags, triggers, and variables, and solve your first practical task, namely installing the Google Analytics 4 code on your website. You will also learn how to check the installation of Google Analytics 4 to ensure that the analytics works correctly on your website.
You'll learn how to set up Facebook Pixel and Hotjar integration on your website via Google Tag Manager. You'll also learn about GTM's preview mode, workspaces, and important extensions like Pixel Helper to verify that these tools work correctly on your site.
You will understand the difference between standard and custom events and learn how to independently track the events of clicks on social network links and clicks on phone numbers and email addresses.
You will learn how all elements on the site are structured, what CSS selectors and attributes are. Thanks to this, you will learn how to track clicks on any elements on the site using CSS selectors and regular expressions. Moreover, you will be able to write your own selectors, which will allow you to optimize settings for solving complex tracking problems.
You'll learn new types of triggers that will help you set up basic scrolling and user interaction tracking for YouTube videos. You'll start working with the dataLayer, a data layer in GTM that is a JavaScript object used to pass information from a website to GTM.
You will learn more about JavaScript and learn how to place scripts on the site that will help you use custom solutions for more advanced scrolling and video tracking.
After this lecture, you will know all the built-in functionality of GTM for tracking forms. You'll be able to hone your skills on a test site with forms that use different technologies and therefore require different tracking approaches.
You will learn about all possible custom ways to track forms. After these two lectures, there won't be any form left that you can't track. What's more, you'll even be able to track other user interactions with forms, such as when the user starts filling out the form or when the user stops filling out the form.
You will learn how the data that you learned to collect in previous lectures are displayed and how to work with them. You will be able to set up conversions, audiences and build custom reports based on the collected data.
You will be able to completely set up Ecommerce on the project yourself, starting from writing the TOR for the developer and ending with working with data and building custom funnels in GA4. You will practice your skills on special test sites, where you can work out the most common mistakes and prepare for future real projects.
You will learn how to write your own JavaScrip scripts using the example of the task of tracking promotional banners on the website and how to make advanced settings for Ecommerce events.
You will learn about such entities as Client ID and User ID and will be able to transfer this information to GA4. In addition, you will learn how to work with custom parameters in Google Analytics 4.
You will get acquainted with new types of variables in GTM and solve a practical problem with the help of a group of triggers, namely tracking the event of user interest in your content.
You will learn about such browser entities as cookies, local storage and session storage, which allow you to store information about users. You will also learn how to solve a practical problem with repeated transactions on the website using these entities.
You'll learn how to transmit standard and custom events to Facebook Pixel and understand how to set your own dynamic remarketing codes on FB. Additionally, you will be able to set up special conversions and audiences on Facebook based on the collected data.
You will master all the nuances of data transfer in Google Ads and learn how to set up conversion transfer and set dynamic remarketing codes based on Ecommerce codes for GA4.
You will understand the logic of installing basic codes and transferring data to any other systems using the example of TikTok and LinkedIn.
You will learn how to write your own triggers that will help you track any user's actions on the site. You will build a simplified version of end-to-end analytics with GTM and Google Sheets using the Custom Image trigger type.
You will receive recommendations and information on best practices when working with GTM. You will also learn how to optimize your work with the container import and export functionality and what useful tools exist to make working with GTM easier.
ОКweeks of intensive training, during which you will master all aspects of web analytics and learn how to apply them to real-world situations.
РГОВtasks on the platform that will help you consolidate your theoretical knowledge and develop your web analytics skills using real-life examples.
ВГpractical tasks on real websites, where each task will be reviewed by the teacher, and you will receive personal feedback for each completed task. If you can't do the assignment the first time, you will receive a hint and can retake it)
ДПquestion-and-answer webinars, where you can ask questions without restrictions and until you have no unanswered questions.
КГОВaccess to the alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
АХaccess to all materials, which will allow you not only to repeat the material you have learned, but also to get access to updates and additional content.
Apparently, this is the first course, the content of which fully corresponds to the description. They say that they can teach from scratch - so it is) They say it will be difficult - it is. They say that you need at least 10 hours a week - so damn it is :((( I passed GTM and PRO Analytics, now I
I’d like to share my impressions of the GTM PRO course. It was an extremely valuable and exciting experience that clearly stands out among other training courses I’ve taken. The course has obvious practical advantages: 1) The information is fully focused on real-world application. 2) The cours
I took Maks’s PRO GTM course and honestly — I truly recommend not hesitating, just go for it. Maks is a great teacher, but sometimes you’ll be shocked, and maybe even hate him a little at some point :) But you will gain knowledge. Knowledge that you can confidently start using right away.
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
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