If you're worried about cookie lifespan and website loading speed, this is the place to be. With our video lectures, you'll be able to handle any configuration in GTM Server Side.
Who want ads to work better and cookies to live longer
Who understand that website loading speed directly affects the conversion rate and want to improve it
Those who want to control what personal data is collected by advertising systems
FOR WEB ANALYSTS
Who want to improve the quality of tracking by using First-party cookies
Those who want to learn how to reduce the impact of marketing and analytical codes on website loading speed
Those who want to learn advanced techniques for collecting information about user interaction with the site
РЧ
FOR FREELANCERS
Who realize that an hourly rate of $40-70 is what they need. That's how much is offered for setting up Server-Side GTM on Upwork
Who want to develop their customers with advanced data collection methods
Those who have already signed up for Server-Side GTM setup, but still don't know how to do it because YouTube manuals don't help
study
Learning Experience
01
VIDEO LECTURES
6 lectures in video and screenshot format. You will have access to the course materials and updates for 2 years.
ЄД
02
TEST TASKS
More than 25 test tasks for self-testing your theoretical knowledge.
ЮЄ
03
FINAL TESTING
20 test tasks that will allow you to make sure that you have understood all the material correctly and have fully mastered it.
programs
Course Syllabus
Module 1.
Introduction to Server-side GTM. Deployment of SS GTM.
What You Will Learn
What is Server-Side GTM?
Who needs a Server-Side GTM
Advantages of Server-Side GTM
Principles of work
Disadvantages of Server-Side GTM
Getting to know the interface
What You Will Achieve
You will get a deep understanding of what Server-Side GTM is, how it differs from regular GTM, and how you can use this technology in your project. You will also learn the basic principles of its operation.
Terms of reference for deploying GTM SS on your own server
Additional material: Deploying GTM SS on your own server
What You Will Achieve
After watching the lecture, you will understand in detail the different ways to deploy a server-based tag manager both on Google Cloud Platform and on your own server.
Data transfer to GA4, FB and Google Ads from GTM Server-side
What You Will Learn
Sending data to GTM SS
Getting to know the client
Data sending to GA4
Principles of work of clients
Built-in variables in the server side
User identification when working with Server-Side GTM
Migration from a user ID in a browser
What You Will Achieve
You will understand why the client is one of the main entities of the server GTM. And data transfer to GA4 is complicated only in theory, but in practice it takes less than 10 minutes
What You Will Learn
Basic setup of Facebook sharing in SS GTM
How to live without Facebook JS library on your website
Sending user data to Facebook
What are fbp and fbc cookies
Checking the quality of Facebook data
What You Will Achieve
You will understand how to set up data transfer to Facebook so that the data is collected correctly and the site loading speed is not affected
Sending conversions to Google Ads from server-side GTM
Setting up remarketing in Google Ads in the server GTM
What You Will Achieve
You will understand how data transfer to Google Ads works and why 302 response is sometimes good too
What You Will Learn
Connecting the GTM library from your own subdomain
Custom client for GTM
Setting up cross-domain tracking in the Google Tag Manager server
Transformations in server-side GTM
What You Will Achieve
You will learn how to learn how to load GTM even if the visitor has an ad blocker. And some other features of working with GTM Server-Side
how much?
Course Fee
value
What You Will Gain
7+
hours of video materials on the platform are divided into short videos and conveniently structured to quickly return to them when solving specific tasks.
НФ
25+
test tasks on the platform that will help to consolidate theoretical knowledge and develop skills in working with GTM Server Side.
20
tasks in the final test, which will help you assess how well you have completed the course.
∞
time to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.
∞
access to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
1
year of access to all materials, which will allow you not only to repeat the material you have learned, but also to access updates and additional content.
reviews
Reviews
Roman Chernysh
May 17th, 2024
The "Server-side GTM Basics" course.
I completed the entire course in four evenings. I’d compare it to discovering a series like Game of Thrones or Breaking Bad in the middle of season three — and then binge-watching all the seasons in four nights. Super interesting and engaging! Watched it all i
Natalia Fedorenko
December 14th, 2023
I completed the Server-side GTM course. Nothing unusual:
1. As always — perfectly structured material.
2. As always — excellent content, highly practical.
3. As always — the feeling of saving a ton of time, because all you need to do is make yourself a cup of tea and hit play. Max neatly lays o
Yehor Dubinin
October 30th, 2022
I completed the Server-Side course. For me, this was a very complex and time-consuming topic, and I didn’t want to figure it out on my own. Beyond Google’s documentation and Simo’s articles, there wasn’t much practical information available.
Maks did the hardest part: he tested and verified every
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