June 16, 2025 - Start Date:

PRO GTM

Yevheniia Yarushyna

Yevheniia Yarushyna

Web Analyst, Team Lead at ProAnalytics.Team

Analytics isn’t just work—it’s how I think. My specialty is building end-to-end analytics: from raw data collection (via GTM, server-side GTM, APIs, BigQuery) to Power BI reports that deliver actionable insights, not just numbers.

I thrive at the intersection of marketing and technology—where data drives decisions. My passion? Custom solutions that solve problems innovatively with maximum impact.

Dream of a forest cabin for retreats—with silence, books, and mountain views. Also love coffee and sharp humor.Read more

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About me

About

Analytics isn’t just work—it’s how I think. My specialty is building end-to-end analytics: from raw data collection (via GTM, server-side GTM, APIs, BigQuery) to Power BI reports that deliver actionable insights, not just numbers.

I thrive at the intersection of marketing and technology—where data drives decisions. My passion? Custom solutions that solve problems innovatively with maximum impact.

Dream of a forest cabin for retreats—with silence, books, and mountain views. Also love coffee and sharp humor.

Successfully accomplished Proanalytics Academy courses

PRO GTM

A practical course on working with Google Tag Manager

PRO ANALYTICS

Practical course on web analytics

Server-side GTM Basics

Basic course on working with Server-side GTM

BigQuery for Marketing

Practical course on working with Google BigQuery

Enhanced Conversions for Google Ads

Practical course on setting up enhanced conversions

Consent & GDPR in Marketing

A course on the theoretical and practical aspects of setting up consent in accordance with the requirements of GDPR and DMA.

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Activity

Activity

  • Works with tools: Google Tag Manager (including server-side GTM), Google Analytics 4, Google Ads, Meta Ads, Microsoft Ads.

  • Works at ProAnalytics.Team in the position of Team Lead and web analyst since 2023.

  • Develops custom analytical solutions: from tracking setup to building attribution models and dashboards in Power BI.

  • Consults businesses on analytics implementation, advertising spend optimization, proper data handling and results interpretation.

  • Has work experience in e-commerce, B2B, D2C, SaaS, EdTech and beauty industries.

  • Specializes in BigQuery integration, reporting automation and full customer funnel tracking.

  • Student at PROANALYTICS.ACADEMY since 2022.

Other accomplishments

Yarushyna GA certificate 0

Certified in Google Analytics

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