Sergiu Ursu

I have significant offline work experience: from sales and logistics to supply chain and business management. This journey has given me not only a deep understanding of internal company processes but also the ability to see a business as a whole—with its challenges, limitations, and growth opportunities.

Thanks to this experience, I approach data work not just as an analyst but as someone who understands what happens "in the field." This allows me to view numbers in the context of real-world processes, identify what truly matters, and draw conclusions that align with business needs.

I entered digital marketing relatively late: I started with paid advertising but gradually gravitated toward analytics and data work. Over time, this became my primary focus—since then, I’ve been diving deeper into analytics, learning tools, best practices, and approaches, constantly discovering new solutions, methods, and technologies.

My passion lies in structuring and optimizing processes. For me, it’s not just about collecting numbers but building a clear system where data works for the business, supports informed decision-making, and translates into actionable insights.