Anastasia Shapovalova
The course turned out to be incredibly cool and well-structured. During the learning process, I received even more information than I expected. Zhenia always finds answers to the most complex questions, and what’s especially nice — she’s willing to help even after the course is over.
Diana Vishnyakova
I just never got around to writing my review of the Enhanced Conversions for Google Ads course. And finally, I want to share my impressions I joined the course just to support Eugenia Maksymova, since I’ve been working with Enhanced Conversions for a while already. But from the very first minutes, I realized — this course is absolutely amazing and totally worth every minute spent. As always — everything is clear, structured, easy to understand, and with such attention to detail that it’s impossible not to feel inspired! I took away so many useful things, and I’m truly grateful for that. I absolutely love your approach, Zhenia — professional, heartfelt, and made for people. Thank you for this amazing course!
Oleksandr Kachkov
What can be said about the courses from Maks and his school? They are TOP in Ukraine. Honestly, just go and don’t even think twice. I’ve already completed the following courses: 1. Pro Analytics 2. BigQuery for Marketing 3. Enhanced Conversions for Google Ads 4. Consent and GDPR in Marketing (by the way, free) Plus three webinars. Also highly recommend attending them. On my wishlist, there’s still Pro GTM and maybe Server-side GTM Basics. As you can understand, the Pro Analytics school is a big sect you can’t leave. About the courses: 1. Very cool presentation – videos, assignments for review, useful links 2. Maks is a god-given teacher and knows how to present the info, even very complex, so it really gets through 3. Each course has its own Telegram group where you can chat, ask questions, and share ideas. Top notch. 4. In Pro courses – the real gem is the homework and weekly online meetings with Maks and the group. In my opinion, that’s 50% of the course’s success. I really missed this in the BigQuery course. 5. There’s also an exam in the Pro course. And that’s also a very cool thing. Conclusion. Take your money, or even better your employer, and go learn from Maks. He’ll turn you into a real person.
Roman Chernysh
The "Server-side GTM Basics" course. I completed the entire course in four evenings. I’d compare it to discovering a series like Game of Thrones or Breaking Bad in the middle of season three — and then binge-watching all the seasons in four nights. Super interesting and engaging! Watched it all in one breath! I have some background working with analytics tools, so personally, it was comfortable for me to watch at 2.0x speed. The information is presented clearly and accessibly. To take the "Server-side GTM Basics" course, you definitely need a basic understanding of GTM and GA4. There’s plenty of valuable material even for experienced web analytics professionals. It's always insightful to see an expert’s perspective and approach. I believe this course is a great investment in personal development. I usually spend a lot of time searching for materials and doing research on this topic. The course is packed with useful content and saves time on research. Personally, I found the theoretical part extremely important and valuable. I completely agree with the lecturer that it’s crucial to understand how the entire mechanism of data processing and transmission works! Maks creates a solid, high-quality product. That alone is a mark of quality — when you can buy a new course and have no doubts about its value. Highly recommended!
Lena Zaburunova
Maksym, I want to thank you for creating such a valuable course. The topics are very conveniently divided into modules, which makes the learning process easier. Thanks to the course, I mastered the basics, and when applying them at work, it’s easy to go back to the lessons if needed. Thank you again, and with all my heart I recommend it. I hope to see you at the next level :)
Olia Khrystenko
I took Maks’s PRO GTM course and honestly — I truly recommend not hesitating, just go for it. Maks is a great teacher, but sometimes you’ll be shocked, and maybe even hate him a little at some point :) But you will gain knowledge. Knowledge that you can confidently start using right away.
Valentyna Hurska
I managed to get a better understanding of the Ads Manager. Since I rarely work directly with the Ads Manager interface, but sometimes really need to, the course was very helpful — and still is, because I keep going back to the videos to check exactly where and how to set up conversions. I like that everything is well-structured, organized, with lots of examples and different setup methods. I go back to it from time to time to check if I missed anything or to recall another method. It’s like a notebook with all the necessary information. I’ve already had a chance to apply the knowledge in real projects, but only three times so far. I really want to understand the results, but it’s still early, and I don’t have access to the Ads Manager, so I’m waiting for feedback from the PPC specialists. Overall, it’s a great course — everything is clear, lots of examples, explanations, and live setup sessions. I think I’ll come back to it more than once as a reference. Really interesting! Looking forward to more cool stuff! :)
Natalia Drozd
Definitely a genuine recommendation from me. Everything is clear and well structured, with lots of useful information!
Kateryna Ozerova
The PRO Analytics course is an experience delivered in a clear, structured, and accessible way. The homework isn't just about repeating the instructor's actions; it also requires some thinking and a bit of creativity. Max teaches you to think like an analyst from the very first lessons. You receive a lot of valuable information during the webinars. And the community of "upperclassmen" – people who have already completed the course – is always there to help with homework problems.
Eugenia Maksymova
Maks, thank you for the very timely Server-Side GTM course! I’m already looking forward to applying my new knowledge in practice—itching to jump on Upwork, but only after finishing the PRO Analytics course :) I actually joined because, on the project where I work as a PPC specialist, we’re considering using Server-Side GTM. Ideally, conversions and values would be pulled from the admin panel, and everything else from the regular container. Now I’m confident I can fully engage in dialogue with the developers. The only thing I’m still missing is more knowledge about working with the Measurement Protocol. Thank you so much for the course—without you, I wouldn’t have understood any of this. You know how to explain from zero how and why everything works. Special thanks for the recordings—being able to re-listen to the webinars anytime is invaluable.
Olha Zlatnik
Huge thanks for the PRO GTM course! I almost made it through the whole thing, but couldn’t quite finish — still, it was awesome. The course and the instructor are both top-notch. These 10 weeks felt like a whole separate chapter of life — an intense, emotional ride full of adrenaline! The program is packed, and the teaching format deserves attention even from those who feel 100% confident in themselves. If you’re looking to seriously level up your GTM skills, this course isn’t just about tech knowledge — for me, it was also 10 weeks of personal growth on the topic "How not to go crazy". Now, I honestly doubt anything in my actual job could throw me off balance the way the homework did! The knowledge you gain can be applied and deepened right away during the course. Huge thanks for such a fun and interesting format!
Olha Ditchuk
I’m writing this review about the Pro Analytics course two months after finishing it, when all the emotions have already settled. I absolutely loved this course, all my expectations were met, and I can recommend it 100%. After completing it, I felt like I had gotten the absolute maximum possible. I also found the learning format excellent: clear deadlines, lots of feedback. What I liked most was the variety of assignments and the approach—it felt like working on a real project. Each time you solve a small piece of a real case, rather than doing tasks detached from reality. Another thing I appreciated is how honest this course is. No one will lie to you here that you’ll become a “super analyst” overnight :) But you will definitely get the maximum essential knowledge. From my perspective, it’s the most in-depth training in the GA4 interface and a solid foundation for getting started with BigQuery and SQL. (If you ever see courses promising to teach you BigQuery, SQL, and a few other data manipulation languages in 3–5 weeks—don’t believe them and don’t give them your money. That’s a scam :)) And yes, the course is truly intensive, and you’ll have to put in a lot of work—but it’s all going to be very productive, trust me. :)

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