Student reviews - Page 7

I joined Maks’s course after completing the Contextual Advertising School by Tetiana Mykhalchenko. He gave us a lecture on GTM, and I immediately realized how essential and valuable this knowledge would be. It wasn’t easy. In fact, it was very tough. But I don’t regret for a second having gone through this challenging, thorny path. Max is a true professional. He has a deep understanding of his field and conveys his knowledge to students in a clear, simple way. By joining the course, you’ll get: 1) Very detailed theoretical lectures, broken into modules so you can easily find the information you need at any time. 2) Practice… a LOT of practice. Max personally checks every assignment and won’t accept it until he’s sure you understood and completed everything correctly. 3) A course group with all your classmates, where you’ll discuss ongoing questions. No one will solve tasks for you, but you’ll definitely get help in finding solutions and answers to any questions you have. Everyone helps—both Max and the students. 4) Weekly webinars every Thursday. During these, you’ll discuss everything you didn’t fully understand—by voice or in writing. Max stays on until the very last question is answered. There’s no time limit: our last webinar went from 19:00 to 23:30 :) These sessions are invaluable—you hear each other’s questions, learn something new, remember important things. Plus, all webinars are recorded, so you can revisit them anytime. 5) You can reach out to Max at any time with a question—and he will reply. Well… maybe don’t write at 2 a.m. :) 6) New, interesting connections. You’ll definitely become friends with your classmates, continue communicating, and support each other afterward. As I once wrote—we’re one big GTM family. And don’t forget the memes—oh, if only you knew how much they helped when things got tough. A laugh makes everything easier. P.S. To my cohort—you guys are awesome! 7) And finally—you’ll gain knowledge, the very reason you joined. Because leaving this course without learning is simply impossible. Once again, thank you, Max, for your course. I wish you growth, success, and many more fun, curious, and grateful students!

I took the PRO GTM course in the very first cohort and was incredibly satisfied. Here’s why: - Maks designed the program brilliantly: the course intensively moves from simple to complex with various original solutions for setting up analytics for different tasks. - Absolutely everything is done in practice. And then repeated. And repeated again. By the end of the course, you feel confident that you can independently handle basic analytics setup. - Max’s incredible responsiveness and feedback—always inspiring, positive, and very gentle, encouraging you even if something was configured incorrectly. - I’ll also add that you need to work hard. This is not a slow-paced course with one lecture a week, but a true intensive that transforms your knowledge in just two months.

• Very informative, with lots of real practice. • Maks makes you think about why something should be configured and why it should be done a certain way. For me, knowing “why” is just as important as knowing “how.” • There’s a dedicated section on how to keep your GTM container organized—so you don’t get lost yourself and can also hand it over to someone else in a way that makes sense and explains what was done and why. This skill is a true mark of professionalism, and Max immediately guides his students toward a solid professional level. • Plenty of additional resources (links to useful materials) that you can use for further development.

I completed the GTM course. In just a few lessons, I went from zero to being able to set up everything—from basic page views and scroll tracking to advanced e-commerce, dynamic remarketing, and funnels. The material is presented in a simple and accessible way, with examples and ready-made notes. Definitely recommend!

I decided to write a few words about the course… Well, not just a few words :) Let me start with the instructor and the founder of this course — Maks Hapchuk. He’s an incredibly strong specialist in GTM and analytics. The amount of knowledge and skills he has in his head wouldn’t fit into any Stepik platform. He explains everything patiently, calmly, and with confidence. And some of that confidence transfers to you as well. His patience and dedication to the course and his students deserve a standing ovation. In short, he’s truly a master of his craft. The first time I saw him was at a CPC Real Talk event, where he was a speaker. He immediately made the impression of someone who really knows what he’s talking about. The second time was during a course by Tetiana Mykhalchenko, where Maks was invited as a GTM & GA speaker—and again, he explained everything clearly and simply. So when he later announced he was launching his own course, I knew I had to join. After my very first introduction to GTM in the contextual advertising course, I realized it’s a sea of opportunities for a specialist. But only in Maks’s course did I understand—it’s actually an ocean. After completing it, your skill level really improves—if not to PRO, then very close. All the videos are well-structured, and the assignments are designed in such a way that you can’t just watch the lesson and complete them—you actually need to think. And that’s awesome. I remember at the beginning of the course I was overwhelmed by the amount of data, but by the final exam, the guys were handling data at a level any marketer would be impressed to hear. The conclusion is this: whether you’re a beginner in PPC, a practicing marketer, a business owner, or a web analyst, you absolutely need this course. Even if you have experience and think you know it all—you don’t :) Consolidating old knowledge and learning new things here is a must-have! I definitely recommend it to everyone, and huge thanks and respect to Maks!

The PRO GTM course is the best thing that can happen in the life of any PPC specialist, web analyst, or really anyone who cares about sales and leads from a website :) The material is easy for anyone to understand, and all the video lectures are well-structured—you can always go back and review the material at any time. Tons of tips, nuances, and plenty of practical assignments. I recommend it to everyone.

Phew) I did it! Finished the course, passed the exam, got the certificate. Now it’s time to leave a review of the PRO GTM course I took from October to December 2019. In short: I’m left with a deep sense of satisfaction from all the work I did during the course. Now the full story… The format: the videos were high-quality — great sound and visuals. Each week Maks held live Q&A webinars where we could ask as many questions as we needed. He answered calmly and in detail. He also replied to homework and quick questions via private messages or in the closed FB group. The key value for me: I came in with zero GTM knowledge. At first, nothing made sense. But over time, it started to click — just as the tasks got harder) The course is dense — full of content. Assignments range from “average level” to “you’re a GTM guru now.” Tests are interactive (which is really fun) and force you to think carefully. No special background needed, but JS knowledge helps. There was a lot of it, but it’s manageable! Maks has a talent for teaching — he explains even tough topics so clearly that you actually get it. The main ingredients: time, consistency, and grit. The content is complex, but totally digestible. This course is a must for web analysts. PPC pros will also pick up gems — like how to dynamically change headlines or phone numbers based on source, or how to track every kind of form. Also: how to properly install GA (which I thought I knew), Pixel, Hotjar, and more. Another gem: segment visitors for remarketing only to engaged users. Or prove to clients that a form is too hard to complete, or a button needs to be clickable. The course isn’t about GA per se — it’s called PRO GTM for a reason. But for me, the most exciting part was Enhanced Ecommerce and Dynamic Remarketing setup — in both Google and Facebook. The final exam? Tough but fair. Bonus real-world story: A while ago I set up conversion tracking for a client. Recently, I noticed conversions dropped by 2–3x. I checked traffic sources — nothing. Then checked the forms: they’d broken across the whole site. And this with a project that has 24/7 dev support... But I had the answer — thanks to this course.

I took the Google Analytics and Google Tag Manager course under the guidance of Maks. I started the course with zero understanding of GTM and only basic knowledge of GA. In just five lectures with Maksym, we covered many nuances of these tools and learned how to set up the most common events. The lectures were never boring — very practical and easy to understand, which is crucial when working with tools like these. Now, we confidently set up Enhanced Ecommerce and any other events on clients’ websites. And developers no longer look at me like I’m just a blonde girl :) Highly recommend this course to anyone who wants to really understand GTM.