Nadin Sauta
Maks, thank you for the GA4 course! You showed the differences from UGA, the possibilities of data analysis and structuring. You laid everything out clearly and highlighted the key functions for evaluating traffic. I recommend it!
Darii Prytula
With a big delay—but better late than never—I want to leave a review of the PRO GTM course. Unfortunately, I wasn’t able to finish the course on time (due to some personal reasons). But that wasn’t the instructor’s fault—Max explains everything clearly. Plus, access to the course is lifetime, so you can always come back and study when you need to. That’s what I’m doing now: watching the lessons from time to time and continuing to learn. The clear advantages I can highlight (+): 1) The modules and lessons are well-structured, not 2–3 hour marathons like on some other courses. This is super convenient, especially when you need to quickly find something specific later. Everything is laid out neatly. 2) Support from the instructor on any question. You might even get a reply at night. 3) Lots of practical assignments—not just dry theory. The tasks are genuinely relevant for work. I was already applying the knowledge to client projects during the course. Many tasks come with tricks, so you can’t just copy from the lessons—you need to think and figure it out yourself. 4) Chats and the community of marketers. If you have a specific question, you’ll get an answer. 5) The course is updated. You get fresh info on GA4 as well as UA, plus webinar recordings. As for downsides (–)—there basically aren’t any. Maybe only that the pace felt a bit too fast for me and there’s an enormous amount of information. But that definitely doesn’t reduce its value. To sum up: Difficulty of the course: 10/10. Don’t expect any “fluff”—this course is all substance, and it requires a lot of time. (And I didn’t even get to the end—those who did must be gods, haha). Be ready for 2 months of “educational hell” and post-GTM syndrome. Value for money: 10/10. The price is laughably low compared to the value. Satisfaction from completing homework and tests: 10/10. It feels amazing when everything is correct! This course is absolutely worth it. There are plenty more pros I could list—but instead, just go ahead and study GTM. I definitely recommend it.
Sergiu Ursu
I consider Maks one of the best instructors I’ve ever met — probably no one else wants their students to truly master the subject as much as he does. He’ll do everything in his power (and even a bit more) to make that happen. That’s why I’ll always recommend any of his courses, especially on GTM and GA4 — because nowadays, you simply can’t go without them. I wholeheartedly and unequivocally recommend! Respect to Maks once again for his dedication and effort, and my sincere wishes for success in all his endeavors.
Andrii Dekhtiarenko
Maks Hapchuk is someone who’s truly in the right place in the long chain of Analyst – GTM – Client. An enormous knowledge base in one head, and just as importantly, information that’s constantly updated and successfully delivered to students—with Max’s own unique approach. Strict, but fair. If you plan to combine work and the course, be prepared for a brutal lack of free time, but in the end, it’s worth it. And the cost of the course equals about 1.5 future clients, so don’t be stingy. Learn and grow.
Andrii Khoroshun
I’d like to share my impressions of the GTM PRO course. It was an extremely valuable and exciting experience that clearly stands out among other training courses I’ve taken. The course has obvious practical advantages: 1) The information is fully focused on real-world application. 2) The course material is well-organized and structured, and delivered in a very convenient format. 3) In addition to the traditional “lecture format,” there are regular webinars where you can ask any questions that came up during your work. And keep asking until you get a comprehensive answer :)))) 4) Homework significantly expands both the breadth and depth (sometimes impressively so) of your understanding of GTM and Analytics. It makes you look at the material from a different perspective and trains you to become a battle-tested practitioner who’s not afraid of any challenge — even those with a star next to them. 5) Several generations of graduates (the "chicks from Maks’s nest") have formed a great professional community that offers a fertile ground for learning, exchanging experience, getting advice — and also gives you a strong impulse for growth. 6) The course provides a solid understanding of the perspective: what else should I learn to become an even stronger GTM & Analytics Jedi? The amount of knowledge you’ll gain will surely exceed your expectations — no matter how high they are before the course. And afterward, you’ll have a clear horizon and concrete next steps for self-development. Beyond practical and applied value, the course is also a very special mental experience. For 2.5 months, you’re constantly in situations where you have to solve creative and challenging problems — problems for which you don’t yet have ready-made templates or solutions. It’s an intense and thrilling feeling, and one you’ll definitely miss after the course ends. In short, GTM PRO is a celebration — one that will stay with you forever in the form of useful knowledge, professional skills, and a sense of pride in your cognitive abilities and creative potential :))) Highly recommended!!! Thank you, Maks Hapchuk
Olha Iliev
A few days have already passed since the PRO GTM exam: my speech has almost returned, the wave of emotions has calmed down, and I can finally gather my thoughts and write a review. Though even the most detailed review can’t fully describe the true value of this course. Everything you knew before may suddenly seem so insignificant that your confidence will be seriously shaken :) PRO GTM is a solid Advanced-level course, with no fluff or unnecessary information. Over 2.5 months of intensive study, you won’t have much of a personal life, work, favorite movies, or really any time for other pleasures of this world :) But despite all its difficulty, the course is amazing and extremely valuable in terms of the quality of knowledge and practical skills you’ll gain. Be ready to dedicate several hours a day to studying, and the results won’t take long to appear. Max is a strict and demanding mentor, so you won’t be able to just wing it. Despair will be replaced by pure joy, and then back again, over and over throughout the course :) Overall, it’s fun and exciting! Maks Hapchuk, I’m incredibly happy I managed to get through this tough journey, and thank you for the nerves and sleepless nights you spent on us :) P.S. Looking forward to the continuation!
Svitlana Lobanova
I want to thank Maks for sharing his knowledge in the PRO GTM course. Every lecture is full of details that make everything clear, with material delivered step by step and explained in a way that reaches every student—whether a beginner or a specialist who already has experience. Special thanks for the homework and Stepik assignments — I studied more here than I ever did at university (well, maybe only in Mykhalchenko’s school). GTM — just a few letters, but they mean so much for a marketer or PPC specialist. It’s truly a magical tool that lets you track almost any user action on a website, from hovering over an element or submitting an incomplete form, to setting up e-commerce and excluding duplicate transactions. Google Tag Manager is the tool that lets you configure almost everything (well, practically everything) on a site without a developer’s help, and then analyze and help business owners truly understand their clients. In the course, Maks shows how to approach tasks both logically and creatively. At the same time, there are no direct hints when doing homework — only subtle nudges, which sometimes made me want to scream :) Thank you for your time, patience, and knowledge.
Stanislav Matiushenko
I took the GA4 course. It was interesting and challenging. To me, the course felt more focused on analysts who do the hands-on setup rather than those who primarily analyze the data. It would be great to have more content in that direction. Thank you!
Serhii Rutkovskyi
Maks has been sharing his expertise for many years and constantly raising the bar for specialists of different levels and fields. Thank you for this titanic work. If you need help with GTM/GA, you’ve come to the right place! Addition to my review: I completed the GTM PRO course. When I joined, I wasn’t a beginner in GTM. All my knowledge had come from reading articles (including Maks’s), documentation, and personal experience. Was it easy for me on the course? — No, not at all! Was it difficult? — Also no. You just need to do the homework, listen to Maks, redo the homework, re-listen to the lectures, fix the homework again—and it will all work out. The course (a combination of recorded lectures, quick tests, homework based on real tasks, and online webinars) is designed in such a way that it structures everything, puts all the information in order, and allows you to easily revisit any topic. A big plus was working with GA4 (there are also materials for Universal Analytics). I definitely recommend it. 11 regular expressions out of 10. Maks, once again — thank you for everything you do!
Natalia Kamerzan
There’s a lot one could say — the course is important, it’s needed, it’s essential, and so on. But for me, this course is special. It’s not just a course where everything is smooth and rosy. During the process, while analyzing real projects and examples online, you see the kinds of challenges any specialist — even a top-level one — can face. The key is to keep digging and not give up. So this isn’t just a course about a specific tool — it’s a course about how to grow and develop.
Olha Sydorenko
I took Maks’s GTM course. For those who don’t like long reads, let me say right away: I can confidently recommend the course. There’s a lot of useful information, material is presented clearly and accessibly, plenty of practical assignments, and high-quality feedback from the course author. I never once regretted purchasing the course and consider it a very successful investment. For those interested in details, here are the main advantages: 1) The video lectures present material simply and understandably—even for those learning GTM from scratch. 2) The information is logically structured, and if you need to revisit something, it’s easy to find what you’re looking for. 3) Lots of practical tasks—not only on standard websites but also on specially created ones where different non-standard situations are simulated. 4) The webinars provide detailed answers to all questions that come up while working through the material—even those not strictly related to the topic. Webinars aren’t time-limited and last until all questions are covered, with Maks answering until he’s sure everyone has understood. 5) Additional practice during webinars: each student can review a classmate’s assignment. This is very useful, since tasks often have more than one solution, and in the process you may discover an easier or more interesting approach. 6) Thanks to the small group size, everyone gets enough time and attention. All homework is checked promptly, and no question goes unanswered. 7) A bonus for those who complete the course with distinction—which is an extra motivation. 8) And last but not least—the community of classmates and students from previous cohorts, who provide moral support and help each other both during and after the course. I’d also like to note that Maks is a strict and demanding instructor. Despite the friendly atmosphere on webinars, in the Facebook group, and in Telegram (with all the jokes and memes that might make it seem like we’re just having fun), the course itself is challenging, intensive, and requires time and dedication. There’s no room for slacking off!
Maria Savchuk
Since I don’t use Facebook, I’m writing from this account :) Thank you, oh master of GTM, For your passion to teach and guide, You’ve become a friend, a mentor, a teacher, With countless ideas burning inside. Taking the GTM PRO course with Maksym Hapchuk is a must-have for anyone who cares about understanding and responding to what’s happening on their website. It’s hard not to fall in love with analytics when you’re thrown straight into the lake of its endless possibilities and customized configurations. Warning: the course is addictive and may cause sleepless nights! But if you manage to find the right trigger for the heart of a tag and learn how to capture it in the abyss of variables, your chances of surviving the course and becoming a Jedi of analytics are very high. This course is for those who want to become better. Thanks to its author for igniting hearts and minds through the power of analytics tools! With gratitude, Serhii Us

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