Natalie Fedorenko

My digital journey started with contextual advertising, but I soon realized that what truly excites me is turning chaotic numbers into clarity. Analytics isn't just about data — it's about deep understanding. About being able to tell the client, “here’s what’s happening,” and knowing for sure that it’s not a guess, it’s reality.

My superpower is building structure where others see only chaos. I explain the complex not by oversimplifying, but by structuring. It’s like finding a path through a dark forest using only the flashlight of logic.

One more important thing: in 2011, my life changed — after a neck fracture, I lost mobility in most of my body, including my fingers. It taught me that physical limitations do not equal mental ones. It's not the end — just a different route. I work, analyze, consult, teach — and I don’t wait for perfect conditions. I do what I can, with what I have, where I am. And judging by where I am now — I’m doing pretty well.