Olga Vel
If you're still afraid of site code and don't understand what all those characters mean for tracking a button or form on a site, don't know how to look under the hood of a site with Console, or troubleshoot when the Tag Assistant extension is red and GTM is not responding to all your efforts to add events in GA4? Go to Maks for a PRO course on GTM. After the course, I gained an understanding of the nature of settings in GTM and their connection with Google Analytics, flexibility in configurations, and an analytical approach to thinking in work. The site code stopped scaring me, I fell in love with the Console, but I still get lost when the learned templates and approaches don't work. As Maks said, "it will come", the main thing is to go to the meeting)))) I really liked the training format - short videos on a specific topic for my independent viewing, an exam project, and analysis of various problems. Maks knows how to explain any hard material, it remains only to find time to absorb it. There wasn't enough time for homework, because don't wait for the final answer until the very end. You have to reach it yourself, by drying your brain and imprinting this knowledge in your professional life forever)) For me, the course was 30% video lectures and 70% homework and the implementation of what I learned immediately in current work projects. A cool bonus is the opportunity to discuss any questions on webinars. Personally, Maksym will never leave any question unaddressed. Java script, regex expressions never became my friends, which I plan to fix when I take the course again on my own, because access to the life-saving world of analytics from Maks remains open forever. I wish that such in-depth courses were developed on targeting in Facebook and PPC. Digital colleagues, if you feel that there are gaps in knowledge on this topic, do not be ashamed, rush to the course!
Yulia Kopteva
This course is one of the few that really gives top knowledge that can already be implemented during training. The information is accessible and systematically presented, each aspect is presented in detail, which made the learning process clear, but not without the fact that you need to look for additional information!!! Each answer to a question makes you think even deeper and come to the right decision. And it's a cool feeling when you can say to yourself "Yes, I did it!"✊ Maлы, thank you very much for your work, which opens up new opportunities for my professional growth.
Vyacheslav Indenko
An honest review of the PRO Analytics course by Maks Hapchuk. Those who know me, know I don’t often write positive reviews about anything. You all remember the saying: three people will write a good review, but if something goes wrong—twenty-three will complain. Pareto principle, you know. A month ago, I completed one of the most difficult courses in terms of content and intensity. Actually, let’s be real — the most difficult. As a good marketer, I thought I had a decent grasp of Google Analytics. I knew how to analyze data and where to look to find the information I needed. I couldn’t configure anything myself — but you don’t have to do everything, some tasks can be delegated. And everything was fine… until Google Analytics 4 came along. Where nothing was “human,” nothing like Universal. Around May, I watched a webinar with Maks, saw that he was launching a new cohort… and that’s how I ended up spending my summer. Since this is an honest review, I won’t tell everyone to go take the course. You don’t need it if you don’t want to spend the next year learning SQL, BigQuery, Power BI, and other analytics tools. You don’t need it if you’re fine with just the basic setup of a form and phone number on your site and don’t care about improving conversion rates. And you definitely shouldn’t go if you don’t want to drop out of life for three months (and honestly, why should I be growing more competition in the market anyway?). But if you do want to grow as a digital marketer, a media buyer — or God forbid, an analyst — and deliver more value to your clients, I strongly suggest checking out the course program. I’ll bet you a hundred that you’ll find useful info there you didn’t know before. And beyond that, Maks will give you direction on how to keep leveling up your skills. This course is top-notch!
Mikhail Pereverten
Very cool and meaningful course! Closed all questions that were on GA4. The course has an interesting quiz and practical knowledge. There is a tg-chat community where you can always clarify something. 100% the course is worth the money! Thank you!
Margarita Kozynets
I’m not a religious person at all, but when it comes to Maks, I want to say he’s a teacher sent from above. Despite the intensity of the course and the huge amount of new information (sometimes very difficult to grasp), all the videos and materials are so well-structured and clear that most of the time I had no questions while completing the assignments. And if I did, it was usually just because I hadn’t paid close enough attention. In any case, whenever needed, Maks would nudge us with hints toward finding the solution ourselves—which, in my opinion, is the best way to truly remember and, most importantly, understand what and why you are doing something. Countless practical tasks throughout the course let you absorb the material in the best way possible: practice, make mistakes a hundred times, and then finally start doing things right. The weekly webinars were always very engaging—Maks patiently answered all kinds of questions, both typical and unusual. His patience is enviable; he explains complex things calmly and simply, even a hundred times over, until everything clicks. Yes, it was very hard, sometimes unbearable: all my free time outside of work was dedicated to tags, triggers (and complaining about how tired I was). The feeling of incompetence and the dream of a full night’s sleep haunted me throughout the course. But persistence and hard work paid off. Before the course, I looked at GTM with fear and confusion, wondering how anyone could possibly figure it out. Now, thanks to the knowledge I gained (and after running Tag Assistant about 100,500 times), I handle all tasks on my own, understand how to adapt template solutions to my needs, or create my own. All my expectations were met—this is truly an excellent course and the best investment in my development. The struggle was not in vain. I strongly recommend the PRO GTM course, and a huge thank you to you, Maks, for the knowledge and experience you share, the engaging homework, and the equally engaging webinars. It was 100% worth the effort.
Lesia Mishchuk
For those who don’t like reading long reviews, I’ll start from the end: do I recommend the PRO GTM course? The answer: absolutely yes. Before enrolling, I had serious doubts about whether I could handle the program, since I first saw GTM only in the very first lecture. Honestly, I braced myself for real hell, which made it all the more surprising when a week, two weeks, a month passed—and I kept progressing in my studies without getting stuck on a single topic. The course material is well-structured, smoothly transitioning from the easiest to the most difficult. The continuous assessment method used in the course really helps to notice your progress, immediately see your weak spots, and get feedback and recommendations on homework. Assignments are done on real websites and always include non-standard situations that require finding solutions. In the weekly webinars, you get answers to absolutely all questions—and they continue until not a single question remains. What I want to emphasize is this: not all top professionals are able to teach and share their knowledge. That happens. But Max has this gift. His calm teaching style, attention to detail, willingness to explain the same thing again and again if needed (with the goal that everyone understands), and the up-to-date information that is regularly refreshed and supplemented—all of this makes for a valuable and unique product. I definitely recommend it to beginners, but I’m sure even experienced specialists will find plenty to learn here.
Mykyta Tymoshenko
Hello everyone) Finally got to the review) Oh, what can I say... it was the hardest, most intense and most fulfilling course of my life, and I've been through quite a few. But, at the same time, this course was the most structured, the most constructive and the most... the most... the most... course. I am sure that Maks's course is truly the best on the market. After such a course, you begin to understand that you understand everything better and more than, probably, 80% of those who work with GTM. I do not recommend taking this course in parallel with others. I know for myself, it will be very, very stressful. If you really want to learn about Google Tag Manager, I don't know of a better place to do it. With such knowledge, your customers will be in a better place, believe me. You yourself will be amazed at what you can do. Of course it's a bit complicated for newbies like me, but it's worth it, 100%. I would like to highlight Maks as a teacher. First of all: a person explains all the lectures so much that it was clear even to me, completely from scratch. Not always, but usually) Secondly: he always said that you are here to learn and you can ask any question at all. I asked. Any question. He always treated each question with respect and explained it until you understood. There was never any irritation in his voice, which sometimes happens with teachers, and this is very important, because in these moments you understand it is important to him. Very often I wrote to him in private messages when I could not make a HW. He did not leave any question unanswered. I repeat, I don't know of a better GTM course on the market. If you need this tool for the job, you won't find a better material than this one. My rating: 12/12 P.S.: I will definitely go to PRO Analytics, but later. You need to mentally prepare for this)
Ihor Didukh
Apparently, this is the first course, the content of which fully corresponds to the description. They say that they can teach from scratch - so it is) They say it will be difficult - it is. They say that you need at least 10 hours a week - so damn it is :((( I passed GTM and PRO Analytics, now I regularly return to the passed lectures to solve new cases that I encounter in my work. I recommend everyone to learn GTM and PRO Analytics from Maks and not through YouTube, because you will save so much time and nerves (I already have several cases in which solutions from cool channels like AnalyticsMania did not work, what Maks showed (and helped to figure out) really worked and was easier to set up.
Natali Stoyan
Maxim, thank you for the basic course on Google Analytics 4. Everything is meaningful, structured, accessible and in understandable language. Without water, which is important. It's convenient to go back to the lessons when needed to step-by-step setup. I received all the information I needed. Thank you!
Maks Protasov
Hi! Thank you for the PRO Analytics course. All the needs I had in GA4 were covered — and more. I also really appreciated the webinar format with homework reviews (you can always get feedback if something wasn’t clear from the video lectures) and additional questions, which weren’t always directly about the course but still very useful. Once again, thanks to Maks for the course — I’m looking forward to new ones from him. P.S. Start with Maks’s GTM course first, and then take PRO Analytics. It’ll be easier that way :)
Mykola Havrylov
I recommend it to everyone. I took both the Pro Analytics and Pro GTM courses, and both exceeded my expectations. During the course, you can always get support and answers to all your questions. By the end, you’ll not only know how to use GA4 and GTM, but actually become a specialist. I wouldn’t recommend taking both courses at the same time, though—there’s a huge amount of new material, and you’ll need time for the homework and to fully absorb the knowledge.
Tatyana Khromenko
I really enjoyed the GTM course. It’s well-structured, content-rich, and easy to understand—for beginners as well as experienced marketers, PPC specialists, web analysts, or business owners. The format is well thought out and pushes you to think and resolve all the questions that arise: screencasts + short tasks after each lesson to reinforce the material + extended homework on Max’s test and real projects (often with tricky extras) + webinars. There are plenty of examples of how GTM functions, variables, etc. can be used in non-standard ways. All this helps you build real skills and avoid painful mistakes in your own projects later on—and in my view, that’s one of the course’s biggest values. On top of that, I’m very grateful for the carefully selected additional materials that help you strengthen related skills. Thanks to Maks, I became interested in JS and started actively using it in my work, which improved both the speed and quality of my tasks and increased my value as a specialist on the market. So my overall conclusion: as a PPC specialist with experience, I was always looking for courses that would help me raise my professional level rather than just repeat the basics again and again. I was pleasantly surprised and satisfied to find exactly what I didn’t even expect to. Thank you for your approach and your work!

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