Student reviews - Page 5

I took part in the GTM Server-Side course. The complex structure and information were presented in a simple way, with examples and discussions with colleagues built into the training format. Essentially, after the course you’ll not only be able to set up Server-Side GTM and understand the principles and benefits of using it, but you’ll also get practical tips from Maks based on his experience. Personally, I found it both interesting and directly applicable in practice. It saved me a significant amount of time, and the insights I gained inspired new ideas for applying it to existing projects and offering it to clients.

I completed the Server-Side course. For me, this was a very complex and time-consuming topic, and I didn’t want to figure it out on my own. Beyond Google’s documentation and Simo’s articles, there wasn’t much practical information available. Maks did the hardest part: he tested and verified everything, dug deep into the subject, and figured out what works and why (or why not). As a result, we now have a clear, concrete guide on how to set up Server-Side. After completing the course, I have a solid understanding of what works and how. Of course, it doesn’t cover absolutely everything, but for me, the course resolved most of the challenges of working with Server-Side and demonstrated the key principles with practical examples. For the rest, with the foundation I got here, I can already figure things out using documentation, tests, etc. I really liked the course format, especially having the chance to get answers to questions during the learning process. Thank you, Maks!

I joined Maks’s course with one goal—to learn how to set up Ecommerce. But along with that, I got a million other useful things. Most importantly, I gained an understanding of how everything works and why. There are plenty of homework assignments on real websites, and the webinar format was so engaging that I actually miss them. And yes, Maks, I even miss your homework already. Don’t expect to be told which buttons to click. You’ll be forced to think. The course is very structured, consistent, and packed with information. But it won’t be easy. Even experienced specialists will find new solutions here. P.S. I took the GTM course. After it, I realized I need to redo the settings in all my clients’ accounts, because what had been set up before was a disaster. And yes—next up is the GA4 course :)

Heard about this course from colleagues. New and old GA4 analytics have appeared. In which everything seems to be clear, but at the same time it is not at all clear what exactly this data is and in what context it is shown in this or that report. Also, I have long wanted to understand unloading and working with data in BigQuery, because there are moments in my work where it can be used. A nice and very useful bonus was the section on Power BI and end-to-end analytics. The course was very useful, a lot of information related to the context of the data, the homework, which immersed more in the topic, gave even more insight. During the course, you showed different approaches and gave a lot of advice. Another advantage was and is the chat, where you can still consult with the guys or you. What I didn't like: maybe it's because I didn't personally agree on the course - I didn't understand exactly when the course would start and what the schedule would be. And also the amount of homework. It just so happened that I was busy with work in the first weeks of the course and I missed them. And the density of materials and tasks is such that it is almost impossible to return to the flow. I had to lag behind, and this leaves its mark on the perception of materials. In my opinion, this course is most useful for web analysts, as well as useful for all professionals involved in modern marketing. All the information is enough to familiarize yourself with each of the tools, to understand its main capabilities and purpose.

I had the joy and pleasure of being among the first students of this course, and I will say that I was really very lucky in this case, because there were analysts, ppc specialists and marketers "at the desk" with me - there was someone to look up to. About the course itself: I already wrote somewhere that I can go to Maks Hapchuk with my eyes closed so that he does not teach or tell - he has the gift of bringing knowledge to people, and I have not met the most diligent and meticulous mentor (for the sake of fairness, there is one more person, but now we about Maks, after all) + the naked eye can see youthful excitement and the habit of bringing everything to perfection in his work, be it a custom report in GA4, be it a SQL query, be it a dashboard in PBI as always - everything is on the shelves, everything is structured, beautiful and even interactive, the hidden "defects" and "texts with an asterisk" in the tasks, through which in the chat discussion in some places the smoke of disputes and versions have already gone, have not gone anywhere - it is always easy to return and view a lecture, lesson, additional materials or completed assignments with requests the course opens the door to the vast world of working with raw data, and to work with it you will have to delve a little into SQL, DAX, R or Python - Max will show you the path to follow, but you will have to learn a lot yourself if you want to continue using these languages, but , perhaps even the most important thing is not the ability to use them, but the motto that runs through the entire program - to be able to analyze the DATA CONTEXT, and not just get numbers for a report... and here, frankly, I have to confess - I left the course with a huge amount of information and a set of new hard skills, but at the same time I feel stupider than those I went to, because I realized that there is still a huge amount of unexplored material in this direction, BUT now I know how to operate it, and therefore, I will be able to continue developing in this direction on my own, because I got a fishing rod, and I will figure out how to catch fish myself... I recommend the course to everyone who wants to be familiar with the tools of in-depth data analytics, understand the context of this data and draw the right conclusions for their projects - those who like to solve complex problems and are friends with analytical thinking, there will be a desire - there will be a result

The PRO GTM course is incredibly valuable — it opens up a completely new perspective on the possibilities of web analytics! Special thanks to Maks for his comprehensive approach and for preparing materials not only on GTM, which significantly broadens your outlook. I’m sure I’ll be rewatching the course videos more than once! :) Thank you — and definitely recommending it!

If you’re in any way connected to internet marketing or own a business where the internet is at least one of the main customer acquisition channels, you’ll agree that collecting and analyzing data is a skill worth having—not just for web analysts. We live in the era of data. It’s important to know how to interpret it correctly, otherwise we’ll keep making decisions based on feelings and intuition, moving blindly in the dark. Beyond understanding data, it’s equally important to visualize it in a way that shows what it’s “saying,” and then draw the right conclusions from it. You can learn all of this in the PRO ANALYTICS course. Specifically, you’ll dive into Google Analytics 4, BigQuery for collecting and storing all your data, SQL for working with it, Power BI as the most powerful business intelligence tool, cohort and RFM analysis of your audience, and end-to-end analytics with real ROI data from customer acquisition sources. I don’t think I even need to explain the value of each of these points. I’ll just finish my review like this: if you want to learn how to turn data into money, sign up for Maks’s course.

I recommend the PRO GTM course! It’s interesting, practical, and valuable. The instructor explains the material clearly, the lessons are rich in content, and the assignments are engaging. This is the first course that paid off for me even before it ended. In my opinion, for a PPC specialist, it’s a very useful course and essential knowledge for the job.

PRO GTM is perfectly structured, highly detailed, and an exceptionally engaging way to master Tag Manager. There’s a lot of attention to detail, thorough explanations of questions, and a “challenge” for the student in every fourth homework assignment. It’s a very strong course offered at an absolutely laughable price, considering how packed it is with information—plus extra goodies on top as a bonus :) After the course, you completely lose the thought of delegating GTM setup to someone else—because you can handle it perfectly on your own. I strongly recommend it to every PPC specialist.

Signing up for the PRO Analytics course is the best investment of time and money in the last six months, which paid off even before its end. I went to the course with work experience in GA4, GTM and building reports in Google Data Studio. I expected to receive clear action algorithms for calculating key indicators in GA4 and building PRO-level dashboards in Power BI. But I acquired much more. Within the framework of 14 lectures of the course, I received a complete reboot. Theoretical knowledge fit in my head on the shelves, plus I learned valuable practical skills that I use on client projects. Maks teaches you to think outside the box, shows different approaches to obtaining the indicators needed for analysis. And first of all, understand the context of data for making management decisions! Recorded video lectures can (and should) be endlessly listened to and re-listened to, each time noticing something new for yourself. Working on homework perfectly systematizes the basics, and the acquired knowledge is expanded and deepened in webinars during Q&A sessions. Special thanks to my colleagues on the course for their active participation. From my point of view, it is better to go to the course with experience with GA4 and GTM + plan enough time to do homework and attend webinars. The course provided a vector for further development. Much remains to be thought through, analyzed and understood. But I already use dashboards built in Power BI based on data from BigQuery + implement end-to-end analytics, which gives greater flexibility in analysis (compared, for example, with the limited functionality of Google Data Studio). Thank you for the excellent course, for the friendly atmosphere, for the desire to share knowledge! Maks Hapchuk, I remain your constant grateful listener and student!

I’d been waiting for a new course from Maks. Really waiting. (- Twelve years! In Azkaban!) And this course is Fire, Flame, and Lava. Sign up while you still can and before you get too lazy to read my weird text. Now, the weird text. 1) Want to understand what’s what in analytics? You will. 2) Want a powerful instructor with a mysterious past? You’ll get one. 3) GA4, SQL, BigQuery, Power BI? You’ll have it all—until your fingers are worn down. 4) Tricky assignments that twist your brain? All included. 5) Lack of sleep? Yes. 6) Role-playing and full immersion? You know the answer. It’s simple—nothing more needs to be said. This is already my third course from Maks, and I cast my vote of trust with full confidence: I know I’ll get awesome content, an incredible teaching approach, practice (pain, suffering, hopelessness), memes, and that secret lecture. This is a must-take.

A week ago, the PRO GTM course ended — powerful, intense, in-depth, professional! When I signed up, I couldn’t have imagined how much I would have to learn, digest, and then somehow apply in a structured way. Anyone who says GTM can be mastered in a week is either a genius or only using 2–3 basic settings like button clicks and standard form submissions. Maks, huge thanks for the course — for how thoughtfully and step by step you break down complex things so that in the end everything clicks together like a puzzle, for your support, humor, and belief that everything will work out — you just need to reconfigure it all once more :)