Maks Hapchuk

For me, marketing is a continuous process of forming and testing hypotheses. Analytics is what enables smart, well-founded decisions — and it’s the part of the job I enjoy most. Over the course of my career, I’ve worked in both offline retail and digital, which gives me a solid understanding of real-world business processes as well as the digital ecosystem. I’m a Google Analytics certified specialist with confidence in working with large datasets.

Outside of work, I’m passionate about travel — especially to the mountains. I’ve visited 4 continents and more than 30 countries, and I’m always planning the next trip. I read books on history and economics, and I’m also a fan of computer games — though these days I only have time for about one game a year.